When searching for a hotel, there are many different ways users can search:
- They can search for a specific hotel or brand name
- They can search for hotels in a city and narrow down by price and amenities
- They can search for a hotel closest to an attraction
Google Hotel Ads
Starting on the Google homepage, I was able to search “hotels in Athens by Panathenaic Stadium”. This pulled up the traditional web search with the Google Hotel Ads callout. When I adjusted my dates to the desired timeframe, I was redirected to the mapresults page. This is where I ran into some problems. I could not find Panathenaic Stadium on the map. Also, Google mapresults does not provide the option to sort or filter by distance. In order to find it on the map, I had to do a separate Google Maps search for “Panathenaic Stadium”. That is when I realized the stadium has two names: Panathenaic Stadium and Kallimarmaro. Google knew this and was able to complete my search but it did not make this distinction on the map, so I would not have recognized the Greek name without performing a separate search.TripAdvisor
When I searched “Panathenaic Stadium” on the TripAdvisor homepage, it returned the attraction page for the actual stadium. In order to search for hotels near the stadium, I had to first search “hotel in Athens” and then apply filters to narrow down the results. This wasn’t much of a problem as the filters were easy to find on the left sidebar. I was able to search for hotels within 0.5 miles of Panathenaic Stadium. TripAdvisor also provides the option to sort the results by distance, making the closest hotels appear at the top of the results list.Trivago
With Trivago, I was able to simply search “Panathenaic Stadium” and only hotels near that location appeared in results. Additionally, the “Distance from” filter was automatically set to 10 miles within Panathenaic Stadium. All I had to do was adjust the slider from 10 miles to 0.5 miles to see the closest hotels. Similar to TripAdvisor, Trivago provides users the option to “Sort by Distance” as well as “Focus on Distance”. This was the first metasearch site to accurately show Pi Athens as the closest hotel without manually searching the map.Kayak
My Kayak search was very similar to TripAdvisor where I had to search for “Athens, Greece” and then refine the results with the filters on the left side of the screen. The main difference was that I was able to filter down even more precisely to 0.25 miles. When I applied this filter and sorted by distance, Pi Athens appear as the first result.You may be interested in
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