Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. Recently, we spotted Kayak and Trivago testing new user experiences with their hotel search results pages. Kayak: New Hotel Search Results View Kayak is testing its desktop results page which appears after users search for specific hotels....
Providing a better search experience for users is always top of mind for metasearch publishers. Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys. We will dive into these enhancements to Kayak’s map view and Trivago’s calendar and filtering experience. Kayak: Improved Map View Kayak users...
Every year, millions of people around the globe ring in the New Year and set new goals for themselves filled with optimism. Though weight loss and quitting bad habits are often top of mind when we think about common New Year's resolutions, more general or vague goals like “try something new” or “enjoy life to the fullest” might be interpreted...
At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are able to optimize. One publisher, in particular, has taken this feedback and gone above and beyond in providing granular data for our clicks. Kayak recently launched an updated version of...
The thrills of traveling are endless: different cultures, people, foods, sights, and smells. But the downside of traveling is that it can be very stressful. There is a lot to organize, research and a lot of opportunities for things to go wrong. One of the more stressful starts to a trip I’ve ever had is when I was stuck in...