webinar replay
How commerce media networks move from emerging to advanced
Cross-vertical lessons from the All Commerce Media Playbook
Commerce media is becoming a core growth driver across industries, but maturity does not follow a single path. Watch the on-demand webinar to learn how organizations across verticals are approaching commerce media maturity, where execution gaps remain, and what it takes to build more scalable, integrated programs.
The reality of commerce media maturity across verticals
Commerce media is expanding beyond retail into industries including travel, financial services, automotive, QSR, real estate, transportation, and logistics. But each vertical is evolving at a different pace, shaped by its customer journeys, data capabilities, operating models, and measurement challenges.
This on-demand webinar explores how commerce media networks are moving from early experimentation toward more advanced, measurable programs. The discussion draws on insights from All Commerce Media Playbook, a commissioned study conducted by Forrester Consulting on behalf of Koddi, November 2025. The study evaluates commerce media maturity across strategy and leadership, platforms and technology, measurement and attribution, and integration and operations.
Watch the replay to better understand what separates emerging programs from more advanced networks, why perceived maturity can outpace operational readiness, and how organizations can strengthen the foundations needed to scale.
What you’ll learn
By watching the webinar, you’ll get practical, actionable takeaways to help you assess your current maturity and prioritize what comes next, including:
1
How commerce media maturity differs across verticals and why there’s no single path to success
2
What separates emerging programs from more advanced commerce media networks
3
Why perceived maturity can outpace operational readiness
4
How strategy, technology, measurement, and operations shape the path to scale
5
Where more advanced programs are closing gaps in data, activation, automation, and measurement
6
Practical ways to apply cross-vertical lessons to your own commerce media roadmap
Why watch
Many organizations recognize the potential of commerce media, but scaling it requires more than launching ad products or monetizing owned channels. Mature programs need the right infrastructure, workflows, measurement discipline, and cross-functional alignment to deliver value for advertisers and the business.
This replay will help you benchmark where your organization stands today, understand what progress can look like across different verticals, and identify practical next steps for advancing your commerce media strategy.
Leaders across the commerce media ecosystem should watch this webinar, including:
Retail media and commerce media leaders
Platforms, marketplaces, and brands building or scaling media networks
Commerce companies considering building a media network
Hear from the experts behind the All Commerce Media Playbook
Hear Nikhil Lai, Principal Analyst at Forrester and featured guest speaker alongside Eric Brackmann, VP of Commerce Media at Koddi, have a practical discussion inspired by the All Commerce Media Playbook. Together, they explore how commerce media is evolving across industries, where execution gaps remain, and what organizations can do to build more scalable, measurable programs.
Watch the webinar today to get expert perspectives on what commerce media maturity looks like now and how leaders can apply cross-vertical lessons to their own growth strategies.
Let us know you’ll be there
Watch the replay
Access the on-demand webinar to learn how commerce media networks are advancing across industries and what your organization can do to build a more scalable, measurable program.