Report
The state of programmatic retail media
Uncover key insights from agencies and brands on the potential of programmatic retail media, and how retail media networks can tap into national brand budgets today.
Explore opportunities for retailers, brands, and agencies alike.
Retail media has become one of digital advertising’s most powerful channels. Its next phase of growth will depend on a bold evolution.
In this new report, Koddi reveals how enabling programmatic access to on-site and in-store inventory can unlock greater demand, improve buyer experiences, and drive incremental revenue—without compromising what makes retail media unique.
Backed by insights from over 120 senior decision-makers at top brands and agencies, this report surfaces new data on media buyer challenges and opportunities, and the technical roadmap for success.
Download the full report to explore:
- Why 80% of media buyers say DSP access is key to unlocking greater retail media spend
- What programmatic means for differentiation, control, and privacy
- A blueprint for how retailers can enable on-site and in-store programmatic access
- Technical guidance on ad serving, SSP integration, measurement, and more
