Study
All commerce media playbook
How networks across industries can advance
Explore Forrester Consulting’s cross-industry analysis of commerce media maturity, revealing where seven key sectors stand today and how leaders are advancing. Access the full study, commissioned by Koddi, to uncover industry benchmarks, operational gaps, and the roadmap for achieving scalable, data-driven growth.
Commerce media is advancing, but maturity remains uneven.
While commerce media is growing quickly, most organizations still lack the infrastructure, automation, and measurement discipline to realize its full potential. Forrester Consulting’s research, commissioned by Koddi, found that only 12% of networks can seamlessly activate and measure campaigns across on-site, off-site, and in-store environments.
The “All commerce media playbook” defines the key dimensions of maturity, benchmarks where industries stand today, and delivers a roadmap for closing the gap between confidence and capability.
Inside the study
The commerce media maturity framework
Discover why even though 42% of respondents report to be advanced, only 13% meet Forrester Consulting’s criteria for true “trailblazer” in commerce media.
Cross-industry benchmarks and analysis
See how retail, travel, financial services, automotive, and other verticals compare in their journey toward automation, integration, and accountability.
Next steps for advancement and growth
Learn how networks can unify data, automate execution, and prove impact through closed-loop measurement to drive incremental revenue growth.