Koddi in the news

The prolonged state of chaos wrought by the COVID-19 pandemic on people’s travel plans continues to weigh heavily on every travel brand in the world, and it is prompting the need for a wholesale rethink on past initiatives and current strategic directions.

Transitioning from business as usual to financial contraction can be swift such as COVID-19 or gradual. Regardless, there are some strategies brands can adopt to help them recover whenever the time is right.

As many states are beginning to enter their reopening processes, hotels should prepare to welcome back visitors in accordance with local regulations and brand guidance. At Koddi, we’ve put together a few recommendations to ensure your hotel is ready to capture new bookings.

The travel companies that survive will be the ones that adapt best. Here, then, are some informed predictions about how the Covid-19 pandemic will impact the travel industry and the world economy more broadly.

To appreciate the ongoing calamity that’s transforming the hotel industry, as well as what a future recovery might look like, it’s helpful to consider what’s happening in Las Vegas.

During the first week of May, Koddi saw a 25% week-over-week growth by volume in beach destinations in Texas, Alabama, and Northwest Florida, “corresponding with the reopening of beaches and loosening of restrictions,” the company noted.

That same flexibility needs to be reflected in accommodation cancellation and refund policies argues Nicholas Ward, president and co-founder of travel marketing tech company Koddi. Ward says the industry should win over consumers by giving people what they are looking for right now: “Not having to worry about losing their money.”

Already, travel brands are looking to the coming weeks and months and planning recovery efforts, even as questions linger.

You might call them the lucky 13. Thirteen businesses based in the Dallas-Fort Worth area appear in Forbes magazine’s inaugural ranking of the best startup employers.