Koddi in the news

The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly.

Koddi has been recognized as #25 out of 500 on Forbes’ inaugural list of America’s Best Startup Employers for 2020. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

Koddi today announced that Carlisle Connally has joined the company in a newly created role as Vice President, Customer Success & Strategy. Ms. Connally will be based at the company’s Fort Worth headquarters, leading and overseeing Koddi’s efforts related to customer experience, specifically elevating the strategic value of Koddi services through the delivery of best in class travel and hospitality solutions.

As competition for online bookings has increased, many travel publishers have sought to improve revenue per user through the addition of advertising units to their sites.

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge –

Koddi, a leading marketing management software company for the travel industry, today announced it jumped 280 spots to #328, on the Inc. 5000: The Most Successful Companies in America list. The company also ranked in the Top 10 among Dallas / Fort Worth companies.

When consumers want to book air travel or a hotel, an online search of prices and availability is often the first part of the trip plan. But for travel brands, mastering that part of the journey is still a challenge, even with all the search optimization tools used by every major marketing. Fort Worth, Texas-based Koddi, an ad tech platform focused specifically on travel, has been working on helping hotels better match their marketing and bookings to those searchers.

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.