Google Testing Price Slices on Room Booking Module

Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and Stay total (Nightly total x number of nights).

What does this mean?

The change provides travelers with additional context when making their booking decisions and shines a light on how influential a partner’s fees may be on the total price. Prior to this update, the pricing displayed on a listing did not always reflect the final cost travelers would incur at check-out. This update offers a level of pricing transparency that may affect customers’ conversion behavior.

You can read more about the latest experiments and UI updates from Google by checking out our recent blog posts.

Google , Metasearch