Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...
At this point, it’s no longer news that Covid-19 has turned the travel landscape upside down. Hotels around the world are acclimating to this new normal and fighting to regain lost revenue. At Koddi, we’re right here in the middle of it. As we’ve worked relentlessly to support our clients from global hotel chains to major publisher platforms, we’ve discovered...
Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
After several months of testing with select partners, Google has rolled out a beta version of its premium ad placement product and renamed it from Google Promoted Hotels to Property Promotion Ads. What are Property Promotion Ads? The Property Promotion Ads product introduces a new way for hoteliers to appear in the top position of a user’s hotel search results....
Traveling during COVID-19 can be a difficult task to navigate. Between mandatory quarantines, shifting government positions on travel, and concerns for personal safety, it can induce stress not knowing whether or not you will be able to actually realize your vacation and make it to the hotel. Google has now introduced a “Free Cancellation” filter on its Google Hotel Ads...
With unprecedented market conditions, COVID-19 has spurred dramatic shifts in travel trends. Recent changes to user behavior include declining demand across major metropolitan areas, early signs of recovery in China, as well as notable shifts in demand across booking windows. With recent updates to hoteliers’ cancellation policies and volatility due to travel bans and stay-at-home orders, extremely short booking windows...