Metasearch has grown into an incredibly important channel in 2019 and has become more competitive than ever for advertisers. Advertisers that are looking to maximize growth and performance must constantly adapt, experiment, and evolve. While no advertiser executes this perfectly, the best performers in the space are able to make great gains by finding areas of differentiation and maximizing them. … Read More
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch. … Read More
Google has quietly launched a new filter by brand feature for Hotel Search on mobile. Previously, users did not have this option, but now they can filter by their preferred hotel chain and its respective brands. This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for … Read More
Traditionally, digital marketing teams have focused on gross revenue and return for reporting and optimization purposes. For hoteliers, gross revenue is the revenue directly attributed to a booking at the moment the booking occurs. For example, if a traveler decides to book a $100 hotel room today for an upcoming vacation, that $100 will be recorded and attributed to today’s … Read More
Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar. Akin to Christmas in the western world, over a quarter of the world’s population observes this holiday, especially in East Asia. This celebration is family oriented, as parents take vacations with … Read More
Today, we’re proud to share that Koddi has been rated the top Metasearch Management product in this year’s HotelTechAwards. The 2019 HotelTechAwards evaluated more than 100 hotel technology vendors by leveraging data from verified customer reviews on the Hotel Tech Report platform. This is the second year in a row that Koddi received a HotelTechAward, and we’re honored to be … Read More