Koddi has continued to see strong performance on OTAs later into the 2023 summer season than in years past. These channels are effectively managing the drop in demand levels and avoiding the end-of-summer downturn. With fall right around the corner, now is the prime opportunity to capture the last bit of transient travel as the school year goes into full...
Labor Day is the perfect holiday to go camping, relax at the beach, and plan last-minute vacations before the summer ends. It’s also an opportune time for hoteliers to capture these last-minute bookings. Demand Overview Demand for Labor Day is showing a similar trend year over year (YoY). In 2022, interest in Labor Day travel dates started in mid-June....
Google has introduced a select audience to a new experimental UI for both destination and hotel-specific keyword searches. This trial experience enables hoteliers and advertisers to highlight captivating imagery and upcoming deals. Because summer is traditionally a peak season for the travel industry, this search result page enhancement will allow hoteliers to capitalize on growing summer demand in addition to...
China ended its zero-Covid policy in December 2022, opening up domestic leisure travel for the first time since the start of the Covid-19 pandemic. Then, at the beginning of 2023, China re-opened its borders for international tourists without strict quarantine requirements. As a result, rebound travel demand has spiked for travelers both in China and in the broader APAC region....
Year after year, travel demand for the spring takes off as schools and students prepare for Spring Break in the month of March. Over 70% of American schools and universities hold their spring breaks during a two-week period in March. With time winding down, short term booking windows will see an aggressive increase in demand and booking volume. In 2022,...
When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is...