Year after year, travel demand for the spring takes off as schools and students prepare for Spring Break in the month of March. Over 70% of American schools and universities hold their spring breaks during a two-week period in March. With time winding down, short term booking windows will see an aggressive increase in demand and booking volume. In 2022,...
When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is...
The Big Game and Valentine’s Day are quickly approaching! Whether you’re spending quality time with your loved one, cheering for the Chiefs or the Eagles with your friends, or are simply wondering how you can make these two big events work for your demand strategy, the Koddi team has insights for you. Weekend Demand Overview for the Big Game...
Koddi has been running industry-leading ad programs since 2013, when we launched with roots in travel. As such, our industry experts are closely monitoring travel demand going into the holiday season to see how demand compares to recent years. Demand Overview for Thanksgiving Weekend Since mid-October and through the first week of November, demand for Thanksgiving weekend check-in dates...
With the weather turning colder in some areas of the country, travelers’ minds are beginning to shift toward holiday planning. The end of 2022 is proving to be an interesting quarter for both travelers and hoteliers, thanks to several key trends like increased travel demand, record-high inflation, and limited flight availability. Let’s take a closer look. Projected Increase in Flight...
The sun has set on summer, but the year’s biggest travel season revealed key insights looking ahead to fall and winter – specifically across European countries. Demand Overview The spotlight this summer was undoubtedly on France, with Paris taking the first place ranking among the season’s top destinations. France was followed by the United Kingdom (London), Germany (Berlin), and Spain...