When preparing a budget for the fiscal year, hotel marketers in Europe should pay close attention to seasonality and the type of prospective guests that book during each season. While it is intuitive to assume that summertime is the optimal season to spend your marketing budget, keep in mind that leisure and business travelers often follow divergent trends. With the...
In our Meet the Team series, we get to know different members of the Koddi team through an informal interview. This time, I sat down with one of Koddi’s most experienced team members, Deep Kohli, Sr. Director of Client Services, to discuss our partnerships with the leading metasearch publishers and how we prioritize our clients’ goals and objectives. Tell us...
Within the world of metasearch, distribution is one of the most important yet misunderstood components of running a successful campaign. Predominantly in the background of day-to-day campaign management, distribution can significantly impact your bottom line if proper validation and routine auditing are not common practices. If you have had difficulty locating a live ad on an applicable metasearch publisher, do...
Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...
While doing routine searches on TripAdvisor, we found a new experimental placement of Special Offers, part of the Business Advantage product that is available to hotel suppliers. This change could be very impactful for TripAdvisor, as well as suppliers and OTAs, as they move Special Offers into a more prominent position on listing pages. What’s New? The new placement of...