After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search. Google continues to increase its efforts to move up the funnel across the travel industry and is now, once again, putting advertisers in the driver’s seat. Within the framework of the updated hotel search experience,...
Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences. What is this new user experience? This new feature offers travelers room and booking options to meet their specific needs, but only at the lowest price. Options include free breakfast, room type, and more....
Our team recently spotted a new element on Google Hotel Ad displays. This new feature is a blue booking button for the top-ranked property on Google’s hotel search. One of our analysts first spotted this new feature while searching Google on a desktop in the US. Although it initially seemed to be a trial aimed at certain subsets of consumers,...
Providing a better search experience for users is always top of mind for metasearch publishers. Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys. We will dive into these enhancements to Kayak’s map view and Trivago’s calendar and filtering experience. Kayak: Improved Map View Kayak users...
Changes could be coming soon to the layout of Google's hotel search, based on our recent findings here at Koddi. Our team noticed a new modification to the layout of the metasearch results and room booking module in Google’s hotel search. In the screenshot above, you can see the new test locations highlighted in blue. Currently, this experience appears to...
Baidu, one of the biggest internet giants in the world and China’s top search engine, recently released its hotel ads product across multiple platforms. This new product, called “Aladdin,” bears a lot of resemblance to Google Ad’s Hotel campaigns. Will Aladdin bring a whole new world to the APAC travel industry? Let’s dive in and find out what makes this...