After several months of testing with select partners, Google has rolled out a beta version of its premium ad placement product and renamed it from Google Promoted Hotels to Property Promotion Ads. What are Property Promotion Ads? The Property Promotion Ads product introduces a new way for hoteliers to appear in the top position of a user’s hotel search results....
Traveling during COVID-19 can be a difficult task to navigate. Between mandatory quarantines, shifting government positions on travel, and concerns for personal safety, it can induce stress not knowing whether or not you will be able to actually realize your vacation and make it to the hotel. Google has now introduced a “Free Cancellation” filter on its Google Hotel Ads...
With unprecedented market conditions, COVID-19 has spurred dramatic shifts in travel trends. Recent changes to user behavior include declining demand across major metropolitan areas, early signs of recovery in China, as well as notable shifts in demand across booking windows. With recent updates to hoteliers’ cancellation policies and volatility due to travel bans and stay-at-home orders, extremely short booking windows...
We’re launching a new blog series featuring a quarterly roundup of the biggest changes and news from metasearch travel publishers. To make sure that you are getting the most out of your marketing efforts, take advantage of these tips and updates to build healthy, effective campaigns. Q1 2020 will largely be remembered for the impact of COVID-19 on the travel...
When preparing a budget for the fiscal year, hotel marketers in Europe should pay close attention to seasonality and the type of prospective guests that book during each season. While it is intuitive to assume that summertime is the optimal season to spend your marketing budget, keep in mind that leisure and business travelers often follow divergent trends. With the...
In our Meet the Team series, we get to know different members of the Koddi team through an informal interview. This time, I sat down with one of Koddi’s most experienced team members, Deep Kohli, Sr. Director of Client Services, to discuss our partnerships with the leading metasearch publishers and how we prioritize our clients’ goals and objectives. Tell us...