Our team recently spotted a user interface test on Google Hotel Search, which places a greater focus on a property's amenities. Zooming in on Featured Amenities In the current iteration of Google Hotel Search, a traveler’s search results include a listing of relevant properties that each feature a short, custom description about the hotel. In Google’s new testing UI, the...
Starting today, we are seeing organic listings serve for all auctions on Google Hotel Ads. This was previously tested by Google over the past few months but appears to be rolled out for all users and search queries. This new interface reduces the number of paid listings down to four links and introduces a new “organic” section below the meta...
Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...
At this point, it’s no longer news that Covid-19 has turned the travel landscape upside down. Hotels around the world are acclimating to this new normal and fighting to regain lost revenue. At Koddi, we’re right here in the middle of it. As we’ve worked relentlessly to support our clients from global hotel chains to major publisher platforms, we’ve discovered...
Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
After several months of testing with select partners, Google has rolled out a beta version of its premium ad placement product and renamed it from Google Promoted Hotels to Property Promotion Ads. What are Property Promotion Ads? The Property Promotion Ads product introduces a new way for hoteliers to appear in the top position of a user’s hotel search results....