After several months of testing with select partners, Google has rolled out a beta version of its premium ad placement product and renamed it from Google Promoted Hotels to Property Promotion Ads. What are Property Promotion Ads? The Property Promotion Ads product introduces a new way for hoteliers to appear in the top position of a user’s hotel search results....
Traveling during COVID-19 can be a difficult task to navigate. Between mandatory quarantines, shifting government positions on travel, and concerns for personal safety, it can induce stress not knowing whether or not you will be able to actually realize your vacation and make it to the hotel. Google has now introduced a “Free Cancellation” filter on its Google Hotel Ads...
We’re launching a new blog series featuring a quarterly roundup of the biggest changes and news from metasearch travel publishers. To make sure that you are getting the most out of your marketing efforts, take advantage of these tips and updates to build healthy, effective campaigns. Q1 2020 will largely be remembered for the impact of COVID-19 on the travel...
Last week, we explored the new updates to Google’s search interface in 2020. To read Part 1 of this article, click here. In this second half, we’ll take a look at what advertisers can expect to see from Google this year. Expanded Audience Targeting While Google is slowly rolling out a new SERP redesign, the marketing giant is also focusing...
“New year, new me,” or if you’re Google, “new year, new search results UI.” Over the next few weeks, Google will be rolling out new interface tweaks to both paid and organic search results on desktop. Google’s new visual update prominently presents the site domain name and brand icons for organic listings, while paid search is distinguished with a bolded...
Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...