Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...
This week, Google updated its Destination Search layout after the initial reintroduction of Promoted Hotels. The filtering options, search function, and map navigation remain the same, but the size and design of the listings have changed. This update has important implications for the future of Promoted Hotels and their value to advertisers on Google. What Has Changed? With a few...
After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search. Google continues to increase its efforts to move up the funnel across the travel industry and is now, once again, putting advertisers in the driver’s seat. Within the framework of the updated hotel search experience,...
Our team recently spotted a new element on Google Hotel Ad displays. This new feature is a blue booking button for the top-ranked property on Google’s hotel search. One of our analysts first spotted this new feature while searching Google on a desktop in the US. Although it initially seemed to be a trial aimed at certain subsets of consumers,...
As you may have heard, Google is migrating Hotel Ads from the Hotel Ads Center to Google Ads this summer. The migration to Google Ads makes it possible for hotel advertisers to manage all of their campaigns in a single platform and gain access to richer ad management, powerful analysis, and more granular targeting options. Download the Guide As a...