Changes could be coming soon to the layout of Google's hotel search, based on our recent findings here at Koddi. Our team noticed a new modification to the layout of the metasearch results and room booking module in Google’s hotel search. In the screenshot above, you can see the new test locations highlighted in blue. Currently, this experience appears to...
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is excited to introduce a new Google Ads campaign type called Hotel Campaigns. Hotel campaigns help travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. Koddi has been working closely with Google to build support for Google Ads in...
All roads, or rather clicks, lead to Google’s Hotel Search page. Google continues to iterate on its hotel search interface and experience for destination searches. When it was released back in 2018, the hotel search interface was only accessible from a destination search by clicking on the bottom button of the local pack to view additional hotels (as shown below)....
This week, our team observed a subtle adjustment in how Google Hotel Ads displays qualified rates. A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site. Google’s newest desktop user interface, pictured below, features the caption “GET PRICE” in all-caps, a larger...
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch....
Google has quietly launched a new filter by brand feature for Hotel Search on mobile. Previously, users did not have this option, but now they can filter by their preferred hotel chain and its respective brands. This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for...