Our team recently spotted a user interface test on Google Hotel Search, which places a greater focus on a property's amenities. Zooming in on Featured Amenities In the current iteration of Google Hotel Search, a traveler’s search results include a listing of relevant properties that each feature a short, custom description about the hotel. In Google’s new testing UI, the...
Starting today, we are seeing organic listings serve for all auctions on Google Hotel Ads. This was previously tested by Google over the past few months but appears to be rolled out for all users and search queries. This new interface reduces the number of paid listings down to four links and introduces a new “organic” section below the meta...
Although the travel industry has faced unparalleled challenges in 2020, there is a path forward for recovery in 2021. To share our support and insights with clients, partners, and friends in the industry, Koddi recently partnered with Google on a recovery webinar: The Road to Travel Recovery. In the webinar, experts from Koddi and Google shared a roadmap for where...
After several months of testing with select partners, Google has rolled out a beta version of its premium ad placement product and renamed it from Google Promoted Hotels to Property Promotion Ads. What are Property Promotion Ads? The Property Promotion Ads product introduces a new way for hoteliers to appear in the top position of a user’s hotel search results....
Traveling during COVID-19 can be a difficult task to navigate. Between mandatory quarantines, shifting government positions on travel, and concerns for personal safety, it can induce stress not knowing whether or not you will be able to actually realize your vacation and make it to the hotel. Google has now introduced a “Free Cancellation” filter on its Google Hotel Ads...
We’re launching a new blog series featuring a quarterly roundup of the biggest changes and news from metasearch travel publishers. To make sure that you are getting the most out of your marketing efforts, take advantage of these tips and updates to build healthy, effective campaigns. Q1 2020 will largely be remembered for the impact of COVID-19 on the travel...