It's impossible to overstate Taylor Swift’s Eras Tour's massive global financial impact. A Forbes.com article forecasted that the U.S. leg of the tour alone would generate a staggering $4.6 billion in consumer spending. This $4.6 billion not only comes from ticket sales, but also from transportation, airfare, Taylor-themed outfits, and accommodations. Within the hotel industry, the Eras Tour’s impacted three...
As 2025 approaches, many travelers will be looking for last-minute stays for the holiday season. Hotels must prepare to adjust their budgets as demand peaks for each holiday. In this blog, we’ll cover how marketers can effectively capture holiday opportunities, remain flexible to maximize peak end of year demand, stay attuned to consumer behavior, and maximize their visibility on metasearch...
Google is testing a new desktop metasearch user experience. The new layout: Shifts content to the top of the search page instead of the right hand side. Adds new features such as three property images, an expanded review section, and a larger map preview. Places auction listings on the right. Removes callout text. Paired with an updated itinerary selection, this...
Is your hotel still looking to fill those last rooms for Labor Day weekend and worried you might have missed your chance? Don’t worry—our data shows that the best opportunities are still ahead. This holiday presents a significant opportunity for hoteliers to attract last-minute bookings and fill those remaining rooms. Key Labor Day Travel Trends Demand Surge Ahead: According...
Planning for massive weather events can be challenging for both travelers and hoteliers alike, and Hurricane Beryl was no exception. This storm is a clear example of the rapid fluctuations in demand and booking volume that the hospitality industry can experience. Thus, it is essential to have data-driven yet agile bidding strategies. We investigated the trends leading up to and...
Google has long been at the forefront of digital advertising, offering a suite of products designed to help businesses of all sizes reach their target audiences. From Search and Display to YouTube and Shopping, Google’s advertising solutions empower marketers to connect with consumers in meaningful ways. In 2021, Google launched Performance Max, a game-changing campaign type that leverages the power...