Leading Mobile App Publisher Boosts Revenue and Advertiser ROAS with Koddi Ads

CASE STUDY HIGHLIGHTS

CLIENT

Mobile app publisher

NEED

Develop a new sponsored listings ad program

SOLUTION

Koddi Ads

Challenge

At the start of the Covid-19 pandemic, a leading global app publisher saw significant growth in downloads and orders for its food delivery app as more people needed a way to safely get food and groceries delivered to their homes. To monetize its increasing app traffic and create additional value for its thousands of partner businesses, this publisher partnered with Koddi to create a brand new sponsored listings advertising program in its mobile app.

Approach

With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of the client’s industry. The publisher utilized Koddi’s APIs to build into its existing vendor platform, and the Koddi team provided greater flexibility by developing custom integrations for billing processes, data feeds, and other publisher-specific features. Koddi’s dedicated Customer Success team provided training guides, documentation, and consultative support to help onboard new advertisers and grow the program.

Results

The combination of Koddi Ads’ enterprise-level ad technology and full-service customer support enabled the publisher to scale its new advertising program at a remarkable rate, onboarding tens of thousands of advertisers and achieving millions of dollars in ad spend in the first six months. Adoption of the program grew quickly as advertisers took advantage of promotional funds and the added visibility from being featured on the app’s homepage. The sponsored listings ad unit delivered a highly-relevant and convenient ad experience to in-market users of the app. Koddi’s bid automation, targeting, and auction technology propelled the program to a significant ROAS and volume to advertisers in the program.

0M

transactions in first six months

0.0

average ROAS on platform

0%

satisfaction with customer success team

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