Introducing Growth insights: Driving yield optimization and incremental sales opportunities

Every impression, every click, and every auction is an opportunity to drive more value for your network. Growth insights helps you make the most of all of them.

Built for publishers, network operators, and sales teams, Koddi’s Growth insights, part of our Analytics Suite, turns complex marketplace data into clear, actionable intelligence. It reveals where yield is being left on the table, where competition can expand, and where the next sales opportunity is waiting.

By uniting key performance and competitive KPIs in a single, intuitive view, Growth insights empowers teams to act quickly with confidence, maximizing revenue potential across every category, campaign, and channel.

What Growth insights does

Growth insights provides one shared view for network operators and sales teams to see exactly how categories, markets, and advertisers perform across the network. It highlights where spend is concentrated, where Share of Shelf is overly dominated by a few players, and where there’s room for competition and growth.

With this level of visibility, teams can quickly identify under-monetized inventory, surface high-performing but underinvested segments, and make confident, data-backed adjustments.

For example, a grocery network might find that beverage brands dominate share of shelf while snack brands drive stronger ROAS but lower spend. That insight enables yield teams to adjust floors and pricing, while sales targets those snack advertisers with a clear case for scaling investment. A travel network might uncover that secondary destinations have high conversion rates and available inventory, perfect for dynamic pricing or new promotional packages.

By tracking metrics like Share of Shelf, ROAS, CPC, Spend, Revenue, Conversions, and Win Rate, Growth insights gives teams a complete picture of performance dynamics. This allows them to strengthen competition amongst advertisers, driving continuous yield optimization for their program. 

Impact for network operators

Growth insights gives yield and platform teams the clarity they need to spot revenue opportunities before they’re missed.

• Visualize SoS composition to identify leading, emerging, and absent participants within each category.
• Compare ROAS, Spend, SoS, CPC, and other KPIs to uncover imbalances and areas for improvement.
• Surface efficient segments with low investment and build recommendations for next steps.
• Detect under-monetized inventory where pricing or packaging changes can unlock new revenue.
• Export insights to CSV for planning and leadership visibility, with consistent definitions across teams.

For instance, if a retail network sees that household essentials are converting well but only capture a small portion of spend, operators can test higher floors, introduce new sponsorship formats, or package that category for promotional growth. If certain time slots or placements remain underutilized, they can be repurposed with rate adjustments that match observed efficiency, boosting sell-through and eCPM.

With clear visibility into performance patterns and competitive dynamics, network operators can quantify opportunities, act on them with confidence, and continually optimize toward higher yield.

Impact for sales teams

Growth insights gives sales teams the insights to focus on the right accounts, craft data-based pitches, and build revenue faster.

• Identify high-efficiency advertisers or categories that are spending below potential.
• Compare performance within a category to illustrate market share gaps and expansion opportunities.
• Pinpoint where new budget can drive immediate visibility or share of shelf gains.
• Use consistent metrics and visuals in sales decks to make recommendations clear and credible.
• Partner with operators to translate insights into actionable, tailored packages.

Imagine a retailer’s sales team spotting that the home organization category drives high ROAS with little competition. Using Growth insights, they can approach those brands with a compelling narrative: benchmark-backed proof of performance, recommended investment ranges, and projected outcomes. The conversation is anchored in real data and tied directly to growth.

Growth insights gives networks the visibility and confidence to capture more value from every impression. It’s the intelligence layer that connects performance, pricing, and sales opportunity so you can turn insights into yield quickly.