Expanding Competitive Insights: Turning commerce media data into a competitive advantage

Commerce media networks have the opportunity to provide value beyond simple media performance: they can also help brands understand how they are performing within their competitive set. That’s why Koddi is introducing Competitive Insights, a new analytics tool that allows advertisers to compare, interpret, and act on competitive intelligence. Hotels can see how their spend compares to local rivals. CPG brands can evaluate ROAS against competing brands and adjust accordingly. Shoe brands can benchmark their share of shelf against others in their marketplace.

With clear visibility into competitor performance and market standing, advertisers can make their campaigns more effective and strengthen their overall sales strategy. Bringing key competitive KPIs into one place allows brands to benchmark against comp set averages, see where they lead or lag, and identify where to adjust bids, budgets, and targeting. This gives advertisers the insight they need to optimize performance, reinvest intelligently, and increase spend on commerce media networks.

What Competitive Insights does

Competitive Insights provides advertisers with a tailored view of their market, allowing them to benchmark performance against comp set averages, identify gaps in share of shelf and win rate, and find the next best place to invest.

This enables any kind of advertiser on any type of commerce media network to quickly identify and act on campaign optimization opportunities relative to their competitors. Whether the advertiser is a chip brand within a grocery media network, a hotel within a travel media network, or a furniture brand within a retail media network, each commerce media company can define markets according to their own parameters based on what makes sense for their unique use case. 

Commerce media networks decide exactly what data advertisers see and when, preserving full ownership and control of customer reporting.

Impact for advertisers

Brands gain a direct view of how they stack up and what to do next. Competitive Insights allows advertisers to:

• Benchmark SOS, ROAS, CPC, Spend, and Win Rate against comp set averages.
• Isolate underperformance early, then adjust budget, bids, or targeting from the same workflow.
• See top revenue opportunities where efficiency is high and budget is light.
• Review all entities, such as stores, hotels, or SKUs, in one place to diagnose issues quickly.
• Export CSVs for collaboration with internal teams and agencies.

Advertisers leave with a short list of actions: where to add budget, where to improve bids, and how to defend additional spend to leadership.

What this means for commerce media networks

Transparent measurement continues to be paramount for commerce media networks to ensure reinvestment from advertisers. Competitive Insights enables networks to go beyond media performance insights, offering analytics that showcase how advertisers perform among their competitors.

We built this for all commerce media, with flexibility at the forefront. You’re not locked into our market definitions; we help you define them based on your competitive sets. You can provide advertisers with what they need to reinvest in your program, advertisers get insights that help them drive campaign performance and strategies against their competitors, and users continuously see an improved experience based on enhanced bidding strategies.