Google is continuing to tweak the opaque pricing ad that we first uncovered in May. Here is a side-by-side comparison of the first ad we saw in May, and the ad we are seeing now.
Ad Seen In May |
Recent Ad Experiment |
 |  |
Key Changes
Book now button replacing the Book on Priceline link – The button gives the ad a more polished look than the anchor text on the previous ad. Using “Book Now” gives it a stronger call to action.
Links to different star-rated properties – The bottom of the ad now contains links featuring prices to different star-rated properties that are offered on Priceline Express deals. This addition is excellent use of ad space and allows Google to advertise three different room rates in a space that originally showed one. This also indicates Google is striving to satisfy guests with deals at every price point, not just the lowest.
Addition of logo – Instead of using an image of a hotel in the designated area the hotel would be in, Google opted for the Priceline logo. This offers advertisers more opportunities to increase brand awareness.
You may be interested in
GET IN TOUCH
Ready to get started?
Don’t let your brand get lost in the noise. Partner with Koddi to unlock the power of commerce media and transform the way you engage with your customers. Our team of experts is here to help you navigate complexities and develop a strategy that drives results — no matter what industry – in as little as 45 days.