Koddi launches new analytics suite, driving optimization with key network insights

As commerce media grows more competitive, commerce media network teams need more than just performance data—they need actionable insights that move the needle on driving incremental revenue. Before sales and marketing spend time and resources finding new demand, they need to be sure that their program is spending every dollar of allocated budgets. That’s why Koddi has launched a new analytics suite, complete with three new reporting views designed to help commerce media networks (CMNs) move faster, optimize smarter, and maximize the impact of every ad dollar.  With these features, Koddi Ads empowers CMNs with a real-time, full-funnel view of program health—enabling teams to improve advertiser performance, highlight revenue gaps, and unlock new growth opportunities across their network.

With the new Publisher Overview, Pacing, and Inventory Insights dashboards, CMNs can better understand advertiser performance, promote campaign health, and diagnose underperformance quickly. Sales and account management teams alike now have accessible tools to quickly and effectively drive program revenue growth.

“As commerce media networks continue to scale, the ability to act on omnichannel data in real time becomes a true differentiator. That’s why I’m incredibly excited about this launch; these new dashboards give our partners the visibility and control they need to not just measure performance, but to truly optimize for growth. At Koddi, we’re focused on solving the problems that slow teams down, like fragmented reporting, unclear pacing, or missed opportunities. With this new analytics suite, we’re making it easier for sales, ops, and account teams to collaborate around shared goals and deliver stronger results for advertisers.”- Eric Brackmann, VP of Commerce Media

Ensure every ad dollar is spent with new Publisher Overview dashboard

Get a comprehensive view of your program, from top-line impact metrics to granular tactics and inputs that impact performance. Within the Publisher Overview, commerce media sales and account managers can view the largest opportunities to drive program revenue, easily visualizing budget utilization, advertiser investment changes, and key sales opportunities.

Whether you’re trying to recapture a declining advertiser or accelerate spend from new entrants, the dashboard provides  the at-a-glance visibility needed to drive results. Key views include:

• Available vs. unused budget
• Major advertiser changes
• Ad space monetization funnel
• Untapped inventory opportunity

Together, these signals help internal teams proactively manage program monetization and ensure every budget is activated efficiently. 

Keep campaigns on track with the Pacing dashboard

Eliminate pacing guesswork and ensure advertiser campaigns are on track with Koddi’s new Pacing dashboard. With this new view, teams can instantly see if campaigns are on track, underpacing, or at risk based on projected spend, budget utilization, and ROAS.

When issues arise, drill down into performance by advertiser, campaign, ad group, or region. You can even pinpoint root causes with diagnostic signals like:

• Impressions and click-through rate
• Auction participation
• Time live
• Campaign balance and bid settings

By surfacing actionable reasons for underperformance—such as low bids, narrow targeting, or insufficient budget—commerce media teams can quickly recommend solutions to keep advertiser campaigns healthy and growing.

Identify underperforming placements and expansion opportunities with Inventory Insights dashboard

View unpurchased ad inventory and unlock additional revenue opportunities with Inventory Insights, a new dashboard that surfaces fill rate, market performance, and ad visibility metrics to CMNs.

Koddi’s new Inventory Insights dashboard gives CMNs a visual, data-driven way to monitor inventory health and unlock new sources of revenue. Easily pinpoint low-fill-rate ad slots or underperforming categories, and take action to drive incremental ad sales. Or, expand high-demand ad slots to capture more revenue.

The dashboard segments inventory into three core categories:

• Healthy: High-fill, high-performing placements
• Sell: Underutilized ad slots with sales potential
• Expand: High-demand inventory that can be scaled

By understanding inventory dynamics through key metrics—like ad calls, fill rate, viewability, and CPC—networks can target the right buyers with the right inventory and drive more efficient monetization.

Measure and report by any dimension with Koddi

Every commerce media program is different. That’s why Koddi’s reporting tools are fully configurable, whether you’re analyzing performance in the UI or pulling data via our API.

With Koddi, you can slice performance by campaign, placement, product category, geography, targeting segment, and more. Whether it’s for internal ops, advertiser reporting, or strategic planning, this new analytics suite is built to give your teams the clarity and control they need to win in today’s fast-moving retail media landscape. For an in-depth look at these new features, book a demo today.