Advanced Metasearch Strategies

Metasearch has grown into an incredibly important channel in 2019 and has become more competitive than ever for advertisers. Advertisers that are looking to maximize growth and performance must constantly adapt, experiment, and evolve. While no advertiser executes this perfectly, the best performers in the space are able to make great gains by finding areas of differentiation and maximizing them. …

When we started Koddi, there was still a lot of mystery in the world of metasearch. There were probably less than 50 true experts in the entire world. Few people had real insight into how these campaigns worked across the market. When telling the story of our business, we’ll often share how, in our early days, we had to beg …

Scaling Koddi's Travel Solutions

Today is a tremendous day for the Koddi team. This morning, we announced the acquisition of the former HookLogic travel business from market leader Criteo. Here’s a link to the announcement we made this morning. I wanted to provide additional color as to why this is not only important for the growth and success of Koddi and the new team …

Google Testing Vacation Rentals Accommodation Type

We’ve seen vacation rentals make it into Google Hotel Ads’ search results before, but we’re now seeing a filter on some searches that allows a user to proactively filter down to *only* vacation rentals. Though this represents just a slight shift in functionality, it could nonetheless signal a change in the composition of search results in the future. Right now we’re …

Google Testing New Format in Hotel Ads

This morning we’re seeing a new Google Hotel Ads experiment out in the wild. The new format features the nightly price first, pushing the logo and advertiser name to the right. Take a look below: This experiment appears to be serving approximately 5% of the time in the US. We have yet to see it in any other markets. This …

13 Signs You're Losing in Metasearch

Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation imaginable–from some of the most inefficient campaigns in the world to the ones where every possible outcome is covered and proactively automated. Through all of these scenarios, we’ve identified some …