The first book on commerce media
Building Commerce Media Networks: Scale and Future-Proof Your Network
Leaders across retail, travel, financial services, restaurants, marketplaces, and other industries are turning their customer relationships, first-party data, and owned moments of intent into media businesses. The challenge is knowing where to start, what to prioritize, and how to build a network that can grow without compromising the customer experience.
Published with Wiley and created by Koddi, Building Commerce Media Networks: Scale and Future-Proof Your Network offers a practical framework for leaders launching, scaling, or modernizing a commerce media network.
Building a commerce media business takes more than a platform
Technology provides the foundation for a commerce media network to run. But turning that foundation into a business that can scale requires a differentiated offering, the right operating model, strong sources of demand, and measurement that proves value.
Built for operators at every stage, this book helps you understand where to start and where to focus next.
Fill out the form to receive the digital edition of Building Commerce Media Networks: Scale and Future-Proof Your Network.
What’s inside the book
Find your next growth opportunity
Assess your network’s maturity, identify new capabilities needed, and set practical priorities for its next phase.
Create value only your network can provide
Build your offering around your differentiation. Then, determine the right formats, demand paths, and operating model to bring it to market.
Scale growth without sacrificing trust
Strengthen your technology, governance, demand, yield, and measurement foundation to grow while protecting relevance and the customer experience.
Who should read this book?
This book is for leaders across commerce media, digital commerce, advertising, monetization, product, data, technology, operations, and revenue—in retail, travel, financial services, restaurants, automotive, marketplaces, and other commerce businesses.
- Retail and commerce media leaders
- Platforms, marketplaces, and brands building or scaling media networks
- Commerce companies considering building a media network
What you’ll learn
Whether you are deciding where to begin or improving a well-established network, the book meets you at the stage you are in and helps you determine what comes next. Throughout the stages, learn how to leverage AI in the right places to automate and scale repeated work while remaining innovative. Here are the stages and what you’ll learn in each:
Evaluating the opportunity
You are determining whether and where commerce media fits your business.
Learn how to: Identify your unique opportunity and determine the right place to start.
Launching a network
You have made the decision to move forward with taking your first offering to market.
Learn how to: Define your offering, build the foundation, and prove value early.
Scaling your network
You have an existing network with early momentum and you need to expand demand, inventory, and operations.
Learn how to: Grow demand and yield while protecting the customer experience, relevance, and control.
Strengthening your network
You have an established network and you need to enable its next stage of performance.
Learn how to: Identify capability gaps, improve profitability, and prepare for what is next.
Ready to dive in?
Get your copy of the first book on commerce media, Building Commerce Media Networks: Scale and Future-Proof Your Network.