Wyndham Hotels & Resorts, Inc.
Drive incremental revenue
Koddi Demand Media Plans
Wyndham Hotels & Resorts, Inc., a hospitality company that owns 20+ brands encompassing thousands of hotels, came to Koddi with the challenge of boosting their competitive advantage for four of their hotel brands through their Co-op programs. While these Co-ops were running successful campaigns, their run-time surpassed the most competitive seasons for each brand. Because of this, an integral part of the challenge was to maximize the use of hotel dollars during the high-volume seasons for each brand. The core goal was to provide each of the 1,800+ hotels with ample advertising support to drive incremental bookings and revenue over the course of their peak season.
Starting with the Days Inn Alliance, the Co-op for one of their largest economy brands, the Koddi team leveraged Media Plans to connect each of the 800+ hotels to the Koddi Demand Platform’s advanced automation system, a change in strategy from the previous year’s Co-ops. A Media Plan is Koddi Demand’s simple and effective tool to plan a hotel’s media budget to balance spend between active channels within the platform. Each hotel was individually analyzed by the Koddi team and given a custom Media Plan that would help them remain competitive over the course of the Co-op and utilize 100% of their funds during the focus months.
This strategic shift proved extremely successful. Within the first 3 months of launching the Days Inn Alliance, there was a year-over-year (YoY) increase in spend of 44%, paired with a 10% increase in revenue. Over the course of 3 months, the next round of Co-ops experienced an increase in both bookings and revenue of over 400% compared to the previous year. This included a 229% increase in investment and a 76% increase in ROAS. The Koddi team also successfully ensured that all Co-ops achieved the same or improved budget utilization compared to the previous year, capitalizing on peak demand. All of these results were generated through Koddi’s Demand platform, utilizing Media Plans and advanced automation. This platform is available to any hotel owner for their portfolio. By simply creating a Media Plan on the Koddi Demand platform, hotel owners can leverage a powerful system with the help of industry experts to drive incremental revenue and increase occupancy.
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