You know what retail media is, and how to overcome the key challenges you might face. Now it’s time to discuss what functionality you should look for in your retail media program, and how to choose the right retail media partner.

Successful retail media programs provide a three-fold win: for you, the marketplace operator, your sellers, and your buyers. No matter if you’re just looking to get started with a native ad program or you have a program running on your digital marketplace today, you want to ensure you’re on the path to success.

Here are 7 things to look for in a retail media program:

1. Funnel-Enhancing
The retail media program is designed to drive consumers down the purchasing funnel by keeping shoppers engaged in your site’s flow. The program boosts product visibility for your sellers and drives direct sales.

2. Privacy-First
Since your native ads are based on your first-party knowledge of the user, including their browsing history on your site, that user retains complete control over their own data.

3. Transparent
The native ads are visible and transparent. They do not impact the overall user experience or core conversion rate, because they’re almost identical in appearance to your marketplace’s organic listings, separated only by a small “paid,” “ad,” or “sponsored” label.

4. Relevant
Users are only served ads that are relevant to their behaviors and attributes, so their relevance increases shopper satisfaction and the likelihood that they’ll return to your marketplace in the future.

5. Fast
Ads can load as quickly as organic results, thanks to the right implementation and engineering.

6. Brand-Safe
You are confident in the integrity of your brand’s safety, as you are solely in charge of selecting and approving the sellers participating in your ad program.

7. Revenue-Impacting
Relevant, targeted ads are reaching your shoppers near the point of sale. Your enterprise-class program is user-centric and provides equitable value for your sellers and buyers – this increases overall revenue for your business.

When it comes to choosing a partner, there are a few key factors to look for when starting out with a new retail media program. This is where Koddi Ads comes in. 

In driving incremental revenue for your retail media program, Koddi Ads will:

• Provide a comprehensive solution – Koddi Ads can be deployed against hundreds of parent/child-structured sites for a holistic approach
• Ensure transparency and control – Clients can access ad hoc reporting and KPIs, enabling them to optimize the program and communicate more transparently with their advertisers, which builds confidence in their program
• Maximize speed – Koddi Ads averages less than a 40ms response to current clients
• Prioritize flexibility – The agile Koddi team supports dynamic online catalogs with 100% inventory alignment

Ready to put a winning retail media program to work for your business? Let the experts at Koddi help.