Webinar: The Rise of Private Marketplace Ad Programs

As third-party tracking declines, advertisers are challenged on how to remain effective and need to decide the best monetization strategy moving forward. Watch this recording to hear why private marketplace ad programs (PMPs) are beneficial for sellers, buyers and operators.

  • Why the private marketplace is gaining momentum and how it differs from the open exchange
  • How to develop your own PMP monetization strategy
  • Tips on how to get started, go to market, and measure success
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