How to Monetize a Marketplace Using Ads

There are many considerations to make when it comes to monetizing an online marketplace. Learn how sponsored listings can help you drive additional revenue and growth.

Discover the basics of marketplace economics including:

  • Methods for Monetizing Online Marketplaces
  • How to Introduce Advertising
  • The Power of Sponsored Listings
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Webinar: The Road to Travel Recovery

December 9, 2020
The travel industry has faced unparalleled challenges in 2020, but there is a path forward for recovery. Watch the recording of this webinar presented by Koddi and Google to learn about the phases of travel recovery, how consumer behavior has shifted during the pandemic, and how to prepare for 2021. Read more

The Road to Recovery: A Guide for Hoteliers

June 1, 2020
Download this recovery guide for guidance on preparing, executing, and managing hotel advertising programs in the wake of the COVID-19 pandemic. Read more

Hotel Campaigns in Google Ads

June 18, 2019
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to Google Ads and explain the key components that go into creating a metasearch campaign on Google. Read more

Metasearch At Scale

July 1, 2017
The guide to metasearch advertising for hotel and travel brands. Learn the ins and outs of multi-million dollar metasearch campaigns with insights from the leading bid platform in the space. Read more

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