As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad spend across the whole region surged massively to $210.43 billion, …

Trivago Test Could Prove Big Payoff for Suppliers

Recently, Trivago implemented a test across select small markets that could shake up how the auction will behave in the future. This test has created fixed positions for three out of the four top ad positions that are shown. What does this mean for advertisers? This is currently just a test to see how the algorithm ranks the top four …

New Auction Experience Found on Trivago

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. Lately, we noticed a new auction experience on Trivago across several browsers. While this test seems to be available only in a handful of countries, it could mean changes are coming to other Trivago users soon. Below is the Trivago auction experience …

Facilitated Bookings: What You Need to Know

When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding. However, there are also a lot of additional, time-consuming factors–such as whether or not a landing page is optimized across device types to help guide customers through the booking funnel. One of 2017’s emerging trends in metasearch, assisted bookings …

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: Improved positioning Improved impression share Lower CPCs Higher CTRs A …

Proximity Matters: Finding the Closest Hotel

When searching for a hotel, there are many different ways users can search: They can search for a specific hotel or brand name They can search for hotels in a city and narrow down by price and amenities They can search for a hotel closest to an attraction When traveling to a new location for vacation, people often search for hotels …