Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
We’re launching a new blog series featuring a quarterly roundup of the biggest changes and news from metasearch travel publishers. To make sure that you are getting the most out of your marketing efforts, take advantage of these tips and updates to build healthy, effective campaigns. Q1 2020 will largely be remembered for the impact of COVID-19 on the travel...
As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. Recently, we spotted Kayak and Trivago testing new user experiences with their hotel search results pages. Kayak: New Hotel Search Results View Kayak is testing its desktop results page which appears after users search for specific hotels....
Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences. What is this new user experience? This new feature offers travelers room and booking options to meet their specific needs, but only at the lowest price. Options include free breakfast, room type, and more....
Providing a better search experience for users is always top of mind for metasearch publishers. Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys. We will dive into these enhancements to Kayak’s map view and Trivago’s calendar and filtering experience. Kayak: Improved Map View Kayak users...
As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad spend across the whole region surged massively to $210.43 billion,...