This past year, we’ve seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the lure of global sporting events, such as the Olympics and …

The Growth of Experiential Travel

You’re scrolling through your friends’ Instagram posts, wondering how they have so many vacation days, when you feel this need building. You see them riding camels through the Sahara and tasting salmon nigiri in Shinjuku, and then glance at your desktop background of a three-year-old picture from Cape Cod, which pales in comparison to such exotic adventures. Travel has often …

Koddi Acquires Former HookLogic Travel Business from Criteo

FORT WORTH, TX AND NEW YORK, NY – DECEMBER 7, 2017 – Koddi, a cloud-based marketing technology company for travel brands, today announced the acquisition of the former HookLogic Travel Business from Criteo (NASDAQ: CRTO)- including all employees, technology, services and customers. This addition gives Koddi a larger footprint with the ability to deliver far more visibility and intelligence for …

Artifical Intelligence Travel Industry

Artificial intelligence, machine learning, and neural networks are words that are often seen in today’s business technology headlines. Are robots taking over the world? Or are they just here to help you find the best hotel for your next holiday? Artificial intelligence may seem like the bane of some futuristic, dystopian society but you’ve probably already come into contact with …

Apps for Stress-Free Travel

The thrills of traveling are endless: different cultures, people, foods, sights, and smells. But the downside of traveling is that it can be very stressful. There is a lot to organize, research and a lot of opportunities for things to go wrong. One of the more stressful starts to a trip I’ve ever had is when I was stuck in …

5 Metasearch Campaign Obstacles and How to Overcome Them

The metasearch arena is a highly competitive marketplace for both well-established brands and brand new advertisers. While this tends to be universally true across most auction-based advertising environments, travel brands face some unique challenges in the metasearch space. In this post, we will walk through many of the biggest obstacles and reveal some of the best practices that can help …