Marketers are preparing for a cookieless world and facing the challenge of driving revenue while considering new privacy and security standards. The good news is that there are ways to build privacy-first ad solutions. The option that we often recommend to Koddi customers is sponsored listings. Sponsored listings have been the fastest-growing channel on the Koddi platform for the last...
We’re excited to share that early access for Priceline Sponsored Ads is available to hotels. This latest offering creates a new channel of premium sponsored ad placements available on Priceline.com. Through February 28th, hotels that sign up for early access to the program can qualify for a 30% rebate. What are Priceline Sponsored Ads? Priceline Sponsored Ads are a second-price...
In our Meet the Team series, we get to know different members of the Koddi team. Today, we get to hear from Jason Pratt, General Manager of Koddi Ads, as he discusses the advantages of the sponsored listings ad type from both the advertiser’s and consumer’s perspectives. Can you tell us about your background and what led you to your...
At this point, it’s no longer news that Covid-19 has turned the travel landscape upside down. Hotels around the world are acclimating to this new normal and fighting to regain lost revenue. At Koddi, we’re right here in the middle of it. As we’ve worked relentlessly to support our clients from global hotel chains to major publisher platforms, we’ve discovered...
The team at Koddi is delighted to announce that we’ve expanded into new channels for the travel vertical through the Koddi Ads program, helping publishers monetize website traffic and creating value for advertisers. We’ve also entered into new and expanded partnerships with some of the industry’s leading brands including Priceline®, KAYAK, and trivago, among others. Expanding Koddi Ads Koddi Ads...
After several months of testing with select partners, Google has rolled out a beta version of its premium ad placement product and renamed it from Google Promoted Hotels to Property Promotion Ads. What are Property Promotion Ads? The Property Promotion Ads product introduces a new way for hoteliers to appear in the top position of a user’s hotel search results....