Brand Filter Google Hotel Ads

Google has quietly launched a new filter by brand feature for Hotel Search on mobile. Previously, users did not have this option, but now they can filter by their preferred hotel chain and its respective brands. This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for …

Let’s say you want to take a quick getaway trip in the near future, but you don’t want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find a fair price. Google knows this user behavior well and …

This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure on Google Hotel Ads earlier this year. Hotel campaigns brought many changes and enhancements for metasearch. One of these enhancements is the opportunity to utilize retargeting audiences from the AdWords accounts in their meta campaigns. …

During peak travel times like the holidays, hotel prices tend to fluctuate due to demand. Deciding when to travel, where to stay, and how far out to book becomes a daunting task. In order to aid travelers in finding the best hotel deals, Google has rolled out a new Price Insights feature for mobile hotel search. Although this feature has …

Hotel Ads to join Google Ads

This week at Google Marketing Live, Google announced that Hotel Ads will be joining Google Ads. You can find more details from Google’s announcement here. We were fortunate enough to have access to the alpha version of this product, and we’re excited about its potential. “We’ve seen Google Hotel Ads Traffic steadily grow, with our partners experiencing an average 31% …

Introducing Hotel Campaigns on Google Hotel Ads

Over the course of the past few years, the travel industry has watched as Google has grown exponentially and become one of the leading hotel metasearch providers in the market. Today we’re discussing Google’s newest Hotel Ads product – Hotel campaigns. Google began the soft rollout of Hotel campaigns on March 8th, marking a major milestone in the ongoing evolution …