With 2019 quickly coming to an end and the holiday season just around the corner, travelers in Europe are finalizing the details and booking their winter holiday getaways. Holiday festivities in Europe start exactly four Sundays before Christmas Eve, which marks the beginning of Advent. The celebrations continue throughout the month with Saint Nicholas Day on December 6th, Christmas Eve...
Last week, we had the privilege of attending the Direct Booking Summit in Dallas. Nicholas Ward, President and Co-founder of Koddi, moderated the panel discussion on metasearch alongside an esteemed panel of experts including Jay Hubbs, Senior Vice President of eCommerce at Remington Hotels; Adrian Hands, Senior Director Key Accounts EMEA and Americas at TripAdvisor; Gil Harel, Head of Strategic...
When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding. However, there are also a lot of additional, time-consuming factors--such as whether or not a landing page is optimized across device types to help guide customers through the booking funnel. One of 2017’s emerging trends in metasearch, assisted bookings...
Kayak launched a new mobile experience a couple of months ago that allows its users to view a wider array of advertisers when searching on mobile. User Interface Updates Previously, when a user would click on a hotel, the resulting hotel page would display only one advertiser above the “More” link. More often than not, that ad was for a...
When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click. But what happens once a customer clicks through your ad? According to a study, for every $92 spent acquiring customers, only $1 is spent...
The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To date, mobile devices make up roughly 40% of metasearch traffic, but this number has considerable growth potential. Mobile traffic is trending 25-30% higher in a year-over-year comparison, and publishers continue to invest in new technologies...