Brand Filter Google Hotel Ads

Google has quietly launched a new filter by brand feature for Hotel Search on mobile. Previously, users did not have this option, but now they can filter by their preferred hotel chain and its respective brands. This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for …

Last week, we had the privilege of attending the Direct Booking Summit in Dallas. Nicholas Ward, President and Co-founder of Koddi, moderated the panel discussion on metasearch alongside an esteemed panel of experts including Jay Hubbs, Senior Vice President of eCommerce at Remington Hotels; Adrian Hands, Senior Director Key Accounts EMEA and Americas at TripAdvisor; Gil Harel, Head of Strategic …

During peak travel times like the holidays, hotel prices tend to fluctuate due to demand. Deciding when to travel, where to stay, and how far out to book becomes a daunting task. In order to aid travelers in finding the best hotel deals, Google has rolled out a new Price Insights feature for mobile hotel search. Although this feature has …

Google Testing New Features and Vacation Rentals Callout

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals. The most interesting of these new experiments is the inclusion of a callout specifically for vacation rentals. Vacation …

New Look for Google Hotel Ads on Mobile

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile continue to be right. It’s no surprise to anyone that mobile users continue to grab market share in all digital marketing verticals, and in no vertical is this truer than …

New Experiment Update on Google Hotel Ads

Earlier this month, we wrote about new experiments we were seeing on Google Hotel Ads. We are now possibly seeing an update to this experience where Google is using ‘Book a Room’ on the call to action button instead of ‘Reserve a Room,’ and the page displays ads when it previously showed no ads. Now there is both the direct …