Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to its hotel search engine. With the user in mind, this new desktop experience is as user-friendly as ever, with a cleaner and enhanced modern look as well as newly updated …

Google Testing New Search UI

Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search ad space, replacing a paid search ad slot. Below, you can see a comparison highlighting the key differences between the previous layout and the new experimental UI. In order to see this new layout you …

Similar Hotels on Google Hotel Ads Desktop

While searching for hotels on Google Hotel Ads, users may find a new experience that shows additional similar properties. This experience appears to have replaced the previous view of “People also search for” with a massive facelift. From what we can tell, similar hotels shown are no further than 0.75 miles away and are within a 1-star rating of the …

Trivago Test Could Prove Big Payoff for Suppliers

Recently, Trivago implemented a test across select small markets that could shake up how the auction will behave in the future. This test has created fixed positions for three out of the four top ad positions that are shown. What does this mean for advertisers? This is currently just a test to see how the algorithm ranks the top four …

New Auction Experience Found on Trivago

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. Lately, we noticed a new auction experience on Trivago across several browsers. While this test seems to be available only in a handful of countries, it could mean changes are coming to other Trivago users soon. Below is the Trivago auction experience …

Google Testing New Features and Vacation Rentals Callout

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals. The most interesting of these new experiments is the inclusion of a callout specifically for vacation rentals. Vacation …