Millennial Travel Preferences

The travel industry is constantly evolving to keep up with the latest trends and desires of travelers worldwide. More and more, travelers are looking to personalize their holidays and to fully immerse themselves in the fabric of the destination they choose; ultimately, they are looking for unique experiences that also make them feel at home. The rise of the sharing …

Consumed Revenue Hotel Marketers

Traditionally, digital marketing teams have focused on gross revenue and return for reporting and optimization purposes. For hoteliers, gross revenue is the revenue directly attributed to a booking at the moment the booking occurs. For example, if a traveler decides to book a $100 hotel room today for an upcoming vacation, that $100 will be recorded and attributed to today’s …

When we started Koddi, there was still a lot of mystery in the world of metasearch. There were probably less than 50 true experts in the entire world. Few people had real insight into how these campaigns worked across the market. When telling the story of our business, we’ll often share how, in our early days, we had to beg …

UGC for Metasearch Campaigns

The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and authenticity. One strategy that’s growing in popularity amongst suppliers is leveraging user-generated content (UGC), such as photos and tweets that are shared publicly by customers across various social media sites. By leveraging user-generated content, new …

Managing Your Hotel Marketing After a Natural Disaster

It is with heavy hearts that we’ve witnessed the destruction and despair left by Hurricane Harvey on the Gulf Coast this week. With our headquarters in Fort Worth and several team members that have strong ties to the Houston area, it’s safe to say that we won’t soon forget about this storm that hit so close to home. As we …