Brand Filter Google Hotel Ads

Google has quietly launched a new filter by brand feature for Hotel Search on mobile. Previously, users did not have this option, but now they can filter by their preferred hotel chain and its respective brands. This new feature follows closely at the heels of Google’s expanded insight tools for Google Flights and Google Hotels, a new landing page for …

As the battle for the most helpful voice assistant persists, Google continues to enhance its Google Assistant product. This month at CES, Google announced a bevy of new interactions users can have with Assistant, including the ability to book a hotel room using voice commands. What is a Voice Assistant? Voice assistants really carved out a place in our digital …

Let’s say you want to take a quick getaway trip in the near future, but you don’t want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find a fair price. Google knows this user behavior well and …

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However, this kind of approach to travel marketing requires technology that can analyze and act upon huge amounts of data. Additionally, that same technology needs to be able to automate thousands of processes to utilize the …

A few weeks ago, we published a case study from our client, InterContinental Hotels Group (IHG), which showed the compelling results that they achieved after combining the power of Koddi’s technology with the extended audience reach of Google Hotel Ads. As a result of their recent campaign with Google Hotel Ads, powered by the Koddi Travel Marketing suite of solutions, …

This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure on Google Hotel Ads earlier this year. Hotel campaigns brought many changes and enhancements for metasearch. One of these enhancements is the opportunity to utilize retargeting audiences from the AdWords accounts in their meta campaigns. …