Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...
After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search. Google continues to increase its efforts to move up the funnel across the travel industry and is now, once again, putting advertisers in the driver’s seat. Within the framework of the updated hotel search experience,...
As you may have heard, Google is migrating Hotel Ads from the Hotel Ads Center to Google Ads this summer. The migration to Google Ads makes it possible for hotel advertisers to manage all of their campaigns in a single platform and gain access to richer ad management, powerful analysis, and more granular targeting options. Download the Guide As a...
All roads, or rather clicks, lead to Google’s Hotel Search page. Google continues to iterate on its hotel search interface and experience for destination searches. When it was released back in 2018, the hotel search interface was only accessible from a destination search by clicking on the bottom button of the local pack to view additional hotels (as shown below)....
This week, our team observed a subtle adjustment in how Google Hotel Ads displays qualified rates. A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site. Google’s newest desktop user interface, pictured below, features the caption “GET PRICE” in all-caps, a larger...
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch....