The sun has set on summer, but the year’s biggest travel season revealed key insights looking ahead to fall and winter – specifically across European countries. Demand Overview The spotlight this summer was undoubtedly on France, with Paris taking the first place ranking among the season’s top destinations. France was followed by the United Kingdom (London), Germany (Berlin), and Spain...
Countries like China, who first weathered the coronavirus, continue to show positive signs of recovery following relief from lockdowns. As the initial epicenter of the COVID-19 outbreak, China trends could serve as a projection model for phased recovery around the world. Back in late February, travel demand for China began to see an increase following the outbreak of COVID-19. Since...
For the first time since the lockdowns across Europe began, we are beginning to see an increase in hotel searches week-over-week, indicating that markets are tentatively entering a recovery phase. As we look forward to the rest of May, we can expect an increase in hotel searches as countries enter different phases of easing restrictions. While we can prepare for...
(UPDATED: MARCH 18, 2020) The World Health Organization has pronounced Europe as the new epicenter of the COVID-19 pandemic. Europe is now reporting daily increases in confirmed coronavirus cases at a rate higher than China during its height in February. Countries are now rapidly shutting their borders, allowing only essential travel for commuters and the shipment of goods. In addition...
When preparing a budget for the fiscal year, hotel marketers in Europe should pay close attention to seasonality and the type of prospective guests that book during each season. While it is intuitive to assume that summertime is the optimal season to spend your marketing budget, keep in mind that leisure and business travelers often follow divergent trends. With the...
With 2019 quickly coming to an end and the holiday season just around the corner, travelers in Europe are finalizing the details and booking their winter holiday getaways. Holiday festivities in Europe start exactly four Sundays before Christmas Eve, which marks the beginning of Advent. The celebrations continue throughout the month with Saint Nicholas Day on December 6th, Christmas Eve...