Demand for summer travel is heating up as we head into the July 4th holiday weekend. We are seeing hotel demand for Fourth of July check-in dates increase at a rapid rate. Based on the recovery we saw for Memorial Day travel, we expect July 4th demand to be at or near 2019 demand levels which would be approximately 3x...
Since March of last year, the Koddi team has been tracking hotel demand and recovery trends closely. This past month, we’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region. U.S. Highlights In the U.S., we’re at demand levels that we haven’t seen...
After a year of canceled plans and staying at home, travelers are ready to take their revenge and book their next vacation. But where will they go? And when can we expect travel to rebound? Koddi partnered with Tripadvisor to explore these questions in a recent webinar: The Revenge of Travel. In the webinar, experts from Koddi and Tripadvisor shared...
Although the travel industry has faced unparalleled challenges in 2020, there is a path forward for recovery in 2021. To share our support and insights with clients, partners, and friends in the industry, Koddi recently partnered with Google on a recovery webinar: The Road to Travel Recovery. In the webinar, experts from Koddi and Google shared a roadmap for where...
With the holiday season right around the corner, now is the time to start planning for holiday bookings, if you haven’t already. To navigate this complicated holiday season, marketers will need a thorough understanding of how the pandemic will impact travel. To this end, we took a look at Koddi’s proprietary travel data and cross-referenced it with publishers’ data to...
Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...