As third-party tracking declines, advertisers are challenged on how to remain effective and need to decide the best monetization strategy moving forward.
Watch this recording to hear why private marketplace ad programs (PMPs) are beneficial for sellers, buyers and operators.
- Why the private marketplace is gaining momentum and how it differs from the open exchange
- How to develop your own PMP monetization strategy
- Tips on how to get started, go to market, and measure success
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Don’t let your brand get lost in the noise. Partner with Koddi to unlock the power of commerce media and transform the way you engage with your customers. Our team of experts is here to help you navigate complexities and develop a strategy that drives results — no matter what industry – in as little as 45 days.