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Exploring the next phase of retail media: Insights from Ascendant Network

Commerce Media What You Need to Know

Is retail media evolving fast enough to meet advertiser demand?

Retail media networks are at a crossroads. As advertiser expectations shift, the industry must evolve beyond siloed platforms and measurement inconsistencies to remain competitive. The latest insights from the Ascendant Network Retail Media Boot Camp highlight the biggest challenges and opportunities shaping the future of retail media.

This report summarizes insights from the Ascendant Network Retail Media Boot Camp, including:

  • The shift back to on-site advertising and why it remains the most profitable revenue stream for retailers​.
  • Balancing standardization and uniqueness to enable cross-network measurement without sacrificing differentiation​.
  • How retail media networks can compete with digital giants by refining audience strategies, measurement frameworks, and programmatic capabilities​.

Retail media must move beyond its shopper marketing roots to unlock larger brand budgets and more scalable solutions. Join us to hear from industry leaders on how to make it happen.

Explore the report for additional insights.

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