Koddi in the news

Google’s massive role in growing the travel metasearch industry cannot be overstated, with many travelers today turning to the search engine as their very first stop when planning a trip and booking a hotel. Smart hoteliers that have taken advantage of Google’s advertising channel have found a huge opportunity to showcase their properties to customers who are ready to book.

Born from an opportunity to innovate within the travel space, Koddi works with hotel brands and OTAs to connect with consumers and drive more bookings and revenue through various online channels.

Koddi announced it has launched a new optimization tool to help hotel brands navigate the complexity of transitioning from Google Hotel Ads to the new Google Ads platform.

Koddi, a leading marketing technology company for the travel industry, today announced that it has partnered with Sabre to provide its award-winning metasearch optimization solution to hotels using the Sabre SynXis platform.

Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world.

A Fort Worth company has found a growth engine in a new Google service.

Koddi produced 316% year-over-year growth in 2018 following the rollout of new technology and services for the travel and hospitality industries.

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.