KODDI ADS
Unlock your full commerce media potential
Built on a foundation of cutting-edge technology, first-party data, and a decade of deep industry expertise, Koddi Ads empowers anyone looking to build a better media network.
KODDI ADS
Transform every consumer touchpoint into an opportunity
The only commerce media platform that fits every kind of business.
We use consumer data and analytics to deliver personalized ad experiences, helping businesses across industries boost revenue and improve customer experience – all without the constraints of expensive in-house solutions.
Why Koddi Ads
Make it your own
Koddi provides a flexible, customizable commerce media platform tailored to your specific needs, ensuring you maintain control over your media programs.
Get there faster
With our platform’s streamlined processes and real-time capabilities, you can quickly adapt to market changes and capitalize on new opportunities.
Never stop improving
Koddi’s continuous support and innovative features enhance your commerce media strategies and keep you competitive.
Koddi stands out as a leading company in commerce media offering:
Customization and control
Tailored to meet your unique business needs. Whether you’re an online marketplace, retailer, or advertiser, Koddi adapts to your infrastructure and media objectives, helping you achieve the best possible outcomes.
Proven performance
With billions of dollars in media spend managed annually, Koddi Ads delivers the highest ROI across retail and commerce media. Trusted by global brands like Booking.com and Fanatics, Koddi Ads is the proven choice for scalable, high-performing media networks.
Campaign management efficiency
Our intuitive UI supports advertisers to self-serve and means less campaign management for publishers.
AI-powered optimization
Koddi Ads leverages advanced AI technology to optimize campaigns in real time, ensuring the right ads are delivered to the right consumers, at the right moment. This results in higher engagement, more conversions, and better outcomes for your business.
Speed to market
Our proven technology helps brands launch and optimize their commerce media programs rapidly. Clients typically see a significant reduction in time-to-market and a quicker realization of value, with streamlined onboarding and robust self-service tools.
Full-funnel coverage
From driving awareness to securing conversions, Koddi Ads supports campaigns at every stage of the marketing funnel. Whether an advertiser’s goal is increasing brand visibility or maximizing purchase intent, we offer end-to-end media solutions that deliver measurable results.
Advanced ad server
Supports a wide range of formats, including sponsored listing ads, display ads (iab or not iab), and video, with real-time machine-learning-powered yield optimization.
First-party data integration at scale
Built to harness the power of first-party data, Koddi Ads enables advertisers and commerce companies to better target consumers and unlock deeper insights.
Seamless integrations
Connects with major platforms like Google DV360, The Trade Desk, and others, enabling unified management of on-site, off-site, and in-store inventory.
Keep ownership of your data and IP
We don’t collate or house your data so you maintain ownership and control of your data at all times and once fully implemented, you retain ownership of nearly all the intellectual property (IP) related to your retail media program – empowering your business with long-term autonomy and scalability.
Powerful tools for:
Campaign management
CMN / RMN owner tools
Auction and real-time bidding (RTB)
Koddi professional services
Program management
A dedicated team ensures your program’s success, playing a key role in your business growth.
Technical support
Enjoy comprehensive technical support with around-the-clock system monitoring and training from day one.
Go-To-Market support
Access sales, assets, and outreach assistance to build a sustainable advertising business.
Ad operations
Benefit from direct-to-advertiser support, including onboarding and campaign management.
Ad experiences and formats
Commerce media refers to advertising within commerce environments, on-site, off-site, and on-premise (or in-store). There are various ad formats tailored to commerce media, each with its own advantages. Whilst Koddi offers all current ad formats, here are the common ad experiences for commerce media that we service for clients.
On-site
On-site ads are online ads that appear on a commerce brand’s digital properties and are powered by a commerce brand’s audience.
Sponsored listings
A listing for a specific product. Showcases a high-quality image of the product, along with the product name, price, and any promotions. Entity examples include products, vehicles, or hotels.
Standard display
A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands in IAB standard sizes
Custom display
A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands with no restrictions around dimensions
Sponsored brands
Customizable ads that feature a brand logo, a custom headline, and multiple products. In this case entities are generally brands or products
Product carousel
Customizable ads that feature a brand logo, a custom headline, and multiple products which consumers can circulate through
Video
A short video highlighting the features and benefits of a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).
Map listings
An interactive ad unit that allows shoppers to find nearby products or businesses on maps. Entity examples include dealerships, restaurants, or hotels (generally showing the physical location of the entity being advertised).
Off-site
Off-site ads are online ads that appear on 3rd party websites that are powered by a commerce brand’s audience.
Sponsored listings
A listing for a specific product. Showcases a high-quality image of the product, along with the product name, price, and any promotions. Entity examples include products, vehicles, or hotels.
Display
A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).
Native
Templated ad units which match the look and feel of the content they’re surrounded by. Typically includes a logo, headline, product image and call to action.
Video (in-stream)
Short video ads that play before, during, or after video content within a media player.
Video (out-stream)
Video ads that appear outside of traditional video content, often in articles or feeds, and typically play automatically (but not always) as users scroll through the page.
CTV
Video ads which appear on connected TVs and other streaming devices (Xbox, Roku, etc.) as viewers are watching streaming content.
Digital out of home (DOOH)
Dynamic, digital advertisements displayed on screens in public spaces, such as billboards, transit stations, or shopping centers, reaching audiences outside their homes.
Social
Display and video ads on social networks (such as Facebook or TikTok) that highlight the features and benefits of a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).
On-premise/In-store
On-premise ads are delivered inside physical locations. It helps boost product sales by grabbing customer attention and directing them to products. In-store advertising can create a personalized experience that help build brand loyalty and increase revenue.
Entrance signage
Ads that appear on screens as consumers enter retail establishments
In-Store audio
Audio ad or promotion which plays over the loudspeaker and reaches all consumers in store at once
Digital end cap
Screens at the end of each aisle equipped with sensors to reach consumers as they come into view
Checkout
Ads and native content playing as consumers wait in line to checkout
Self-checkout
Ads played on the self-checkout screen itself
Smart cooler screen
Refrigeration doors equipped with smart screens promoting individual products, promotions, or brands, triggered by movement
Outdoor kiosks
Screens past checkout and/or outside of a retailer’s front doors such as Coinstar and KeyMe
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Don’t let your brand get lost in the noise. Partner with Koddi to unlock the power of commerce media and transform the way you engage with your customers. Our team of experts is here to help you navigate complexities and develop a strategy that drives results — no matter what industry – in as little as 45 days.