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KODDI ADS

Unlock your full commerce media potential

Built on a foundation of cutting-edge technology, first-party data, and a decade of deep industry expertise, Koddi Ads empowers anyone looking to build a better media network.

Transform every consumer touchpoint into an opportunity

The only commerce media platform that fits every kind of business.

We use consumer data and analytics to deliver personalized ad experiences, helping businesses across industries boost revenue and improve customer experience – all without the constraints of expensive in-house solutions.

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Why Koddi Ads

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Make it your own

Koddi provides a flexible, customizable commerce media platform tailored to your specific needs, ensuring you maintain control over your media programs. 

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Get there faster

With our platform’s streamlined processes and real-time capabilities, you can quickly adapt to market changes and capitalize on new opportunities.

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Never stop improving

Koddi’s continuous support and innovative features enhance your commerce media strategies and keep you competitive.

Powerful tools for:

Campaign management

CMN / RMN owner tools

Auction and real-time bidding (RTB)

Ad experiences and formats

Commerce media refers to advertising within commerce environments, on-site, off-site, 
and on-premise (or in-store). There are various ad formats tailored to commerce media, each with its own advantages. Whilst Koddi offers all current ad formats, here are the common ad experiences for commerce media that we service for clients.

On-site

On-site ads are online ads that appear on a commerce brand’s digital properties and are powered by a commerce brand’s audience.

Sponsored listings

A listing for a specific product. Showcases a high-quality image of the product, along with the product name, price, and any promotions. Entity examples include products, vehicles, or hotels.

Standard display

A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands in IAB standard sizes

Custom display

A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands with no restrictions around dimensions

Sponsored brands

Customizable ads that feature a brand logo, a custom headline, and multiple products. In this case entities are generally brands or products

Product carousel

Customizable ads that feature a brand logo, a custom headline, and multiple products which consumers can circulate through

Video

A short video highlighting the features and benefits of a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

Map listings

An interactive ad unit that allows shoppers to find nearby products or businesses on maps. Entity examples include dealerships, restaurants, or hotels (generally showing the physical location of the entity being advertised).

Off-site

Off-site ads are online ads that appear on 3rd party websites that are powered by a commerce brand’s audience.

Sponsored listings

A listing for a specific product. Showcases a high-quality image of the product, along with the product name, price, and any promotions. Entity examples include products, vehicles, or hotels.

Display

A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

Native

Templated ad units which match the look and feel of the content they’re surrounded by. Typically includes a logo, headline, product image and call to action.

Video (in-stream)

Short video ads that play before, during, or after video content within a media player.

Video (out-stream)

Video ads that appear outside of traditional video content, often in articles or feeds, and typically play automatically (but not always) as users scroll through the page.

CTV

Video ads which appear on connected TVs and other streaming devices (Xbox, Roku, etc.) as viewers are watching streaming content.

Digital out of home (DOOH)

Dynamic, digital advertisements displayed on screens in public spaces, such as billboards, transit stations, or shopping centers, reaching audiences outside their homes.

Social

Display and video ads on social networks (such as Facebook or TikTok) that highlight the features and benefits of a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

On-premise/In-store

On-premise ads are delivered inside physical locations. It helps boost product sales by grabbing customer attention and directing them to products. In-store advertising can create a personalized experience that help build brand loyalty and increase revenue.

Entrance signage

Ads that appear on screens as consumers enter retail establishments

In-Store audio

Audio ad or promotion which plays over the loudspeaker and reaches all consumers in store at once

Digital end cap

Screens at the end of each aisle equipped with sensors to reach consumers as they come into view

Checkout

Ads and native content playing as consumers wait in line to checkout

Self-checkout

Ads played on the self-checkout screen itself

Smart cooler screen

Refrigeration doors equipped with smart screens promoting individual products, promotions, or brands, triggered by movement

Outdoor kiosks

Screens past checkout and/or outside of a retailer’s front doors such as Coinstar and KeyMe

"[Koddi] came to us with a mature technical stack and … a mature business perspective. Other organizations that we looked at didn’t necessarily have the same technical acumen."

Customer feedback, NPS survey

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