insights
Koddi Academy
Commerce media certification and expert training.
Elevate your career in commerce media
Gain expert knowledge, competitive insights, and practical strategies to thrive in the fastest-growing segment of the industry.
Retail and commerce media is one of the fastest growing and most important segments of our industry, projected to grow to a $100B market in the years ahead. We believe it’s also a segment in its infancy, with many core dynamics still poorly understood. Among the least well understood topics is the supply side and how the technology that fuels it today works and can be leveraged to maximize growth and profitability.
Koddi Academy aims to get anyone up-to-speed on the basics of retail and commerce media. Stay tuned for more advanced courses coming soon!
Boost your commerce media expertise with our certification courses today
Commerce Media Foundations
Dive into the evolution of commerce media and its growing significance. Explore the nuanced differences between commerce and retail media, and master the strategies across various channels such as on-site, off-site, and in-store media. This course sets a strong foundation for understanding commerce media’s pivotal role in modern advertising.
Commerce Media Architecture
Gain a foundational understanding of the critical components, data handling, and integration points that form the backbone of a robust commerce media platform. This course explores ad serving, audience targeting, and campaign measurement techniques, offering essential knowledge for building and managing scalable media architecture.
Advanced Optimization
Master advanced techniques in yield optimization, multi-touch attribution, and Al-driven automation to maximize performance across commerce media platforms. This course dives into strategic bidding, dynamic pricing, and cross-platform scalability, equipping you with the tools to drive continuous improvement and stay ahead of industry trends.
Supply-Side Dynamics
Understand the essential mechanics of Supply-Side Platforms (SSPs) and programmatic advertising. Dive into the complexities of supply dynamics, explore real-world case studies, and learn how to balance supply and demand effectively in the commerce media landscape.
Demand-Side Strategies
Master the art of demand-side platforms (DSPs) and real-time bidding (RTB) to optimize your media buying efficiency. Craft data-driven demand generation strategies and analyze campaign performance to achieve better outcomes for your media investments.
Yield Optimization
Unlock the full potential of yield optimization by aligning strategies with business goals. Learn revenue management techniques, understand performance metrics, and apply best practices through real-world case studies to maximize your media investments and returns.
Performance Measurement
Discover the key metrics and methodologies behind some of the most successful commerce media campaigns. Dive into addressability, experimentation, incrementality, and attribution to effectively measure and optimize your media performance across digital and in-store channels.
Commerce Data Deep Dive
Gain an in-depth understanding of how data fuels commerce media strategies. Explore advanced techniques in leveraging first-party data, developing insights from consumer behavior, and utilizing data to optimize omnichannel campaigns.
Building Commerce Teams
Learn the essential steps for assembling a high-performing commerce media team. Gain insights into the roles, skills, and strategies needed to create a cohesive team capable of driving success in the rapidly evolving commerce media landscape.
Passing a certification course earns you a digital badge to share on LinkedIn and other social platforms to showcase your expertise!
What are you waiting for? Register for Koddi Academy today.