It’s not just a trend anymore– retail media is an established line item within advertiser budgets. eMarketer has deemed it the “fastest growing ad channel” with $50B in revenue in the United States alone. However, emerging and existing retail media networks struggle to compete with Amazon and Walmart, who account for over 84% of those dollars. With such deeply entrenched...
Commerce media is poised to reshape the future of digital advertising, unlocking the power of first-party transaction data for businesses to create targeted, impactful campaigns. Born from the explosive growth of retail media networks (RMNs), commerce media now extends into a wide array of industries, from financial services to travel, driving new revenue streams and redefining consumer engagement. But what...
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of a food delivery mobile app.
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Choosing the right commerce media partner can mean the difference between creating a thriving, sustainable, high-growth business vs. just being a member of someone else's ad network. Koddi's experts created this guide to help you choose the right commerce media partner with confidence. In this buyer's guide, you'll learn how to maximize your commerce media investment, including:
Commerce media is a new, revenue-boosting form of digital advertising enabled by first-party data and advanced, intent-based targeting. It's so effective even Forbes called it the next big advertising channel. Businesses need a solid strategy in place to tap into its revolutionary and trillion-dollar-plus value. Our new infographic gives you expert insights on commerce media, the newest channel transforming advertising.