Commerce media is poised to reshape the future of digital advertising, unlocking the power of first-party transaction data for businesses to create targeted, impactful campaigns. Born from the explosive growth of retail media networks (RMNs), commerce media now extends into a wide array of industries, from financial services to travel, driving new revenue streams and redefining consumer engagement. But what...
Navigating financial operations in the fast-paced commerce media landscape presents many complex challenges. Commerce media networks have diverse funding needs and face unique operational hurdles. And while pre-pay options provide immediate payment, they create an unnecessary burden by requiring upfront funds, which can limit advertisers' participation. Conversely, post-pay arrangements remove this barrier by allowing advertisers to spend first and pay...
In today's fast-evolving digital landscape, using a variety of ad formats on your site is key to boosting profits in commerce media. Different ad formats—from banners and native ads to videos and post-checkout ads—not only engage users better but also amplify your monetization efforts. By catering to various customer preferences and habits, these ad formats ensure effective targeting of different...
Shoptalk 2024 showcased pivotal shifts in the commerce media landscape, offering insights that will redefine how brands connect with consumers across channels. After dedicating a significant portion of my career to contributing to the development and launch of the retail media program at one of the largest electronics retailers, I’ve seen first-hand the rapid evolution of the commerce media industry....
Bid Automation has played a vital role in the rapid rise of commerce media over the last several years, enabling brands to achieve their performance goals, such as return on ad spend (ROAS) or impression share, without costly and error-prone manual intervention. Koddi Ads has offered bid automation features for advertisers since its inception. However, as competition increases, bid automation...
The Koddi team is back from Groceryshop 2023! Over 4,000 grocery and CPG leaders gathered at Mandalay Bay in Las Vegas to make connections, explore the newest products and technologies, and learn about the latest trends shaping the grocery industry. In the grocery industry, the evolution of the digital landscape continues to accelerate. Here are a few of our team’s...