In our previous posts on the COVID-19 pandemic, we’ve looked at the impact on travel demand in Europe and the United States. With some of the more recent announcements by the World Health Organization and the US government, shifts in hotel demand are quickly occurring across the country. To get a clearer picture of how search traffic is being affected...
(UPDATED: MARCH 18, 2020) The World Health Organization has pronounced Europe as the new epicenter of the COVID-19 pandemic. Europe is now reporting daily increases in confirmed coronavirus cases at a rate higher than China during its height in February. Countries are now rapidly shutting their borders, allowing only essential travel for commuters and the shipment of goods. In addition...
In our previous post, we examined the impact of coronavirus disease (COVID-19) on metasearch traffic across APAC, witnessing a sharp decline beginning in mid-January, before ultimately tumbling into a freefall by the end of February, when decreases were as high as 80% year-over-year. We noted that over the January to February time period, North America had remained relatively insulated from...
(UPDATED: MARCH 17, 2020) The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly. As travel cancellations mount and travel to certain regions becomes more severely affected, travel brands should monitor the situation and smartly adjust their marketing spends to maximize their effectiveness during this unique...
When preparing a budget for the fiscal year, hotel marketers in Europe should pay close attention to seasonality and the type of prospective guests that book during each season. While it is intuitive to assume that summertime is the optimal season to spend your marketing budget, keep in mind that leisure and business travelers often follow divergent trends. With the...
Last week, we explored the new updates to Google’s search interface in 2020. To read Part 1 of this article, click here. In this second half, we’ll take a look at what advertisers can expect to see from Google this year. Expanded Audience Targeting While Google is slowly rolling out a new SERP redesign, the marketing giant is also focusing...