From keeping up with a daily cascade of industry news to monitoring the ever-changing guidelines and restrictions surrounding COVID-19, we know that these past few months have been a tough balancing act for hoteliers. This overload of new information combined with updated operational protocols for cleaning and social distancing can make it challenging for hotels to manage all of the...
Countries like China, who first weathered the coronavirus, continue to show positive signs of recovery following relief from lockdowns. As the initial epicenter of the COVID-19 outbreak, China trends could serve as a projection model for phased recovery around the world. Back in late February, travel demand for China began to see an increase following the outbreak of COVID-19. Since...
As recovery begins to unfold for the travel industry, one of the first questions asked will be “When should I start marketing again?” To help address this question and others you may have during this season, our team has put together a new resource guide called The Road to Recovery. This new whitepaper contains over 20 pages of insights and...
Recovery for the travel industry has varied widely based on differing responses to the virus and the pace at which restrictions have been lifted. Some countries in the APAC region, for instance, began easing restrictions in May, permitting some local travel. Also in May, European countries began lifting restrictions on businesses, and we are already seeing increased user demand for...
When will things be “normal” again? It’s the single most pervasive question in travel today and one of the most difficult to answer. Full recovery will not happen overnight - and will likely not even happen in 2020. It will happen city by city, state by state, intraregionally, and then internationally, as we collectively enter a new sort of normal...
Across the globe, domestic travel is expected to be the first category to recover from COVID-19. While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy changes. One of the biggest questions remaining for travel marketers is, “How will consumer behavior change throughout the rest...