Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years, as shown in the Google Trends graph below, and according to Pinterest, searches for “solo travel” were up nearly 600% on the platform in 2018. But people aren’t just dreaming about solo travel; bookings are on...
With 2019 quickly coming to an end and the holiday season just around the corner, travelers in Europe are finalizing the details and booking their winter holiday getaways. Holiday festivities in Europe start exactly four Sundays before Christmas Eve, which marks the beginning of Advent. The celebrations continue throughout the month with Saint Nicholas Day on December 6th, Christmas Eve...
In software, an anti-pattern is a poor but frequent response to a common problem. Recognizing and understanding anti-patterns can save advertisers a lot of pain by curtailing losing behaviors before they negatively impact the business. Our unique position in the travel marketing space gives us the opportunity to see the most and least successful strategies for dealing with anti-patterns. In...
Over the past year, the Koddi team has received frequent inquiries from our travel partners about how to be more visible in Asia-Pacific. There are many reasons why everyone has their sights set on this region--the population is growing, technology is advancing, and advertising spend continues to increase every year. It’s estimated that by next year, the APAC region will...
The travel industry is constantly evolving to keep up with the latest trends and desires of travelers worldwide. More and more, travelers are looking to personalize their holidays and to fully immerse themselves in the fabric of the destination they choose; ultimately, they are looking for unique experiences that also make them feel at home. The rise of the sharing...
Traditionally, digital marketing teams have focused on gross revenue and return for reporting and optimization purposes. For hoteliers, gross revenue is the revenue directly attributed to a booking at the moment the booking occurs. For example, if a traveler decides to book a $100 hotel room today for an upcoming vacation, that $100 will be recorded and attributed to today’s...