Commerce media is poised to reshape the future of digital advertising, unlocking the power of first-party transaction data for businesses to create targeted, impactful campaigns. Born from the explosive growth of retail media networks (RMNs), commerce media now extends into a wide array of industries, from financial services to travel, driving new revenue streams and redefining consumer engagement. But what...
Navigating financial operations in the fast-paced commerce media landscape presents many complex challenges. Commerce media networks have diverse funding needs and face unique operational hurdles. And while pre-pay options provide immediate payment, they create an unnecessary burden by requiring upfront funds, which can limit advertisers' participation. Conversely, post-pay arrangements remove this barrier by allowing advertisers to spend first and pay...
Bid Automation has played a vital role in the rapid rise of commerce media over the last several years, enabling brands to achieve their performance goals, such as return on ad spend (ROAS) or impression share, without costly and error-prone manual intervention. Koddi Ads has offered bid automation features for advertisers since its inception. However, as competition increases, bid automation...
In today's rapidly evolving digital landscape, technology plays a pivotal role in shaping industries. Therefore, it is crucial for businesses to ensure high-quality products and services so that they can maintain their brand reputation and stay ahead of the competition. In this article, we will explore the realm of quality assurance (QA) at Koddi, delving into our approaches, methodologies, and...
Integrating sponsored listings or ads from an auction framework into your search results is a crucial step to monetizing your search results and providing your users with relevant results. This article dives into several technical topics to explain some of the obstacles you will likely face, along with methods to overcome them. Each has advantages and disadvantages, so we will...
Digital media campaigns are the foundation for advertising in today's digital world; however, when it comes to building a successful campaign, many advertisers don’t know where to start. While each advertiser’s specific goals are unique, many strive to achieve similar objectives. These objectives may be simple, such as getting started quickly with wide visibility, or they may be more specific...