success stories
Koddi + a leading US grocer
Challenge
A leading US grocer came to Koddi because they had outgrown their previous adtech provider and was searching for a way to build their own IP in retail media. The incumbent provider had stopped innovating, was expensive, and had an unclear product future roadmap, all of which did not meet this US grocer’s needs.
Approach
Koddi was selected after an exhaustive search of the retail media industry’s leaders in ad technology. Only Koddi offered this US grocer the flexibility and proven enterprise scale to meet the transitional and ongoing needs of a program of this company’s size. Only Koddi offered the partner-to-build approach, which, over time, would give this US grocer the ability to own their platform.
Results
With Koddi’s help, within a few short months, this US grocer exceeded or met all organizational commitments regarding migration from the incumbent, and formally announced its plan to completely in-house its program. The integration remains on track and Koddi’s partnership has enabled new capabilities and exciting advancements to this US grocer’s offering which they had been working on for years to achieve with the incumbent, without success.
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