Travel trends across the globe are constantly in flux due to a variety of different factors including:
- Socio-economics – including shifts in exchange rates like those seen in the U.K. after the Brexit decision;
- The draw of different types of popular events, such as the Olympics and FIFA World Cup; and
- The popularity of television shows and movies – the number of travelers and hotel bookings to Iceland and Croatia have significantly increased since the beginning of HBO’s Game of Thrones series.
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