Introducing the “Commerce Media Architecture Essentials” certification course

The future of digital advertising is commerce media, and it’s moving fast. As the industry skyrockets toward a projected $100 billion market, understanding the mechanics that power commerce media has never been more important. That’s why we’re thrilled to launch our newest certification: Commerce Media Architecture Essentials, a transformative course designed to give professionals the technical and strategic knowledge to lead in this rapidly evolving space.

Pioneering commerce media means we don’t just follow industry trends—we aim to help shape them. We built Koddi Academy as a center of excellence for commerce media education, equipping professionals with the skills and insights needed to drive measurable business impact.

Now, following the success of our Commerce Media Foundations certification, we’re proud to introduce the next level of expertise: Commerce Media Architecture Essentials.

Level up your commerce media technical expertise

Commerce media is booming, but the landscape is still uncharted territory for many. As the fastest-growing digital advertising channel, commerce media networks are having to onboard new talent quickly. In this new and fast-paced industry, many engineers and product managers come with extensive technical knowledge, but lack experience with table-stakes commerce media strategies, like audience targeting, ad delivery mechanics, and performance optimization. This new Commerce Media Architecture Essentials certification helps to quickly and effectively onboard new technical talent into this rapidly-evolving industry. 

This course doesn’t just present technical theories—it supplies teams with practical, real-world knowledge, distilled from years of experience working with top retailers, brands, and ad tech partners. Whether you’re a software engineer, product manager, data analyst, or operator, this course will help give you the clarity and confidence to design, optimize, and scale commerce media infrastructure.

What to expect from the “Commerce Media Architecture Essentials” certification Course

This course is a deep dive into the real mechanics of commerce media—how data flows, how ads are delivered in real time, and how you can fine-tune strategies for maximum impact. Through real-world scenarios, expert insights, and interactive assessments, you’ll master key concepts, including how to:

• Optimize first-party data for personalization: Learn how to leverage first-party data to create hyper-relevant ad experiences.
• Understand closed-loop attribution: Connect the dots between ad exposure and measurable business outcomes.
• Decode ad serving & automated bidding: Get an inside look at auction dynamics, bidding strategies, and pricing models.
• Break down ad formats & targeting mechanics: Understand the role of native, display, video, and sponsored ads in the customer journey.
• Calibrate audience segmentation & Quality Scoring: Develop strategies to improve ad relevance and maximize return on investment.

Upon successful completion, you’ll earn a digital certification badge to showcase your expertise and stand out in the competitive world of commerce media.

Designed by experts, built for leaders

The content within the course is the culmination of years of industry experience, deep technical knowledge, and a commitment to developing the next generation of commerce media leaders.

Every module, every concept, and every insight was crafted with precision and passion, ensuring that learners walk away with actionable, high-impact skills that they can immediately apply to their roles.

• For engineering managers – Help onboard new team members and expand their knowledge on how to architect high-performing, scalable ad-serving systems that balance speed, efficiency, and real-time decisioning. Gain a deeper understanding of auction mechanics, bidding strategies, and integration points to improve your team’s infrastructure and execution. 
• For product managers – Build smarter, more competitive ad products by leveraging first-party data activation, targeting mechanics, and closed-loop attribution. Use this expertise to develop innovative features, refine monetization strategies, and create seamless ad experiences that drive measurable business outcomes.
• For program leads – Strengthen your ability to scale commerce media programs by understanding the technical underpinnings of ad delivery, attribution, and monetization. Use these insights to drive operational efficiencies, optimize ad revenue streams, and align cross-functional teams around a cohesive strategy by helping them get a foundational understanding of common architecture patterns.

Koddi Academy is 100% free and available globally. We believe that education should be accessible, and we’re committed to empowering professionals worldwide to stay ahead in commerce media. We’re excited for the opportunity to give back to our space and community.

Ready to take your expertise to the next level?

Whether you’re new to commerce media or looking to refine your technical expertise, this course will equip you with the knowledge, frameworks, and confidence to lead in this industry.

Register now and become part of the next wave of commerce media pioneers!

Let’s build the future, together.