We’ve collected and posted 5 of the most interesting hotel marketing & travel infographics from around the web. Go ahead: nerd out, get inspired, or snag stats or inspiration for your next presentation!
What Guests Want by Hotels.com Wondering how to resonate with users in your messaging or landing pages? Better check to make sure you’re paying attention to the things guests care most about. This infographic can serve as a reminder about what your guests are looking for when they research your hotel. The end is worth paying special attention to… ever wonder what guests steal most from their hotel rooms?
Online Travel Statistics by funsherpa You’ve gotta love it whenever the title says it all. Nothing unexpected here, just helpful stats about the online travel industry, including: online travel industry revenues, top activities preceding travel purchases, how social media influences travelers, what travelers do when they get back from vacations, and how travelers use mobile phones throughout the experience.
The Evolution of Online Travel by Mashable This infographic is a little bit dated, but the historical information in it is still relevant. Starting in 1946 and rolling through today, the timeline starts with the the first automated booking system and goes right up through the founding and later consolidation of some of today’s largest OTAs.
2012 TripAdvisor Hotel Review Study by TripAdvisor Know someone that thinks online reviews are just about complaining? Now you have the data to contend that assumption. According to a PhoCusWright study commissioned by TripAdvisor, 74% of travelers write reviews to share positive experiences. Are you trying to get additional resource for your hotel brand’s review program? Check out this infographic for statistic-supported answers to questions like: how do reviews impact hotel purchase decisions? Will users book hotels without reviews? Do extreme comments impact hotel bookings? … and many others.
Hotel Digital Marketing Overview by buuteeq Need some great stats on how digital continues to contribute more and more bookings for hotels everywhere? Want to benchmark your property or chain against others in terms of growth, digital contribution, or social engagement? Look no further. This infographic by buuteeq has digital, social, and mobile campaigns. It also includes 6 mini case studies on how hotels are using digital marketing campaigns to fuel growth.
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