For all commerce media

With 70% of brands planning to increase their commerce media spend in 2025 and beyond, the opportunity ahead is immense. Brands, customers, commerce media networks, and technology providers alike are hedging their bets on the channel.

At the same time, commerce media is still early in its journey and faces significant challenges. Advertisers struggle with a fragmented ecosystem, causing friction with commerce media networks. Commerce media networks want to scale their opportunity, but struggle to capture true incremental demand. Consumers often encounter irrelevant ads that detract from their shopping or brand experience.

In a market with such high potential, technology providers are jumping at the chance to provide the right solution to commerce media networks, advertisers, and consumers. We believe that commerce media should work for everyone. Our mission is to create the right conditions for all stakeholders to thrive by delivering privacy-safe, performance-driven, scalable solutions.

Today I’m excited to share our new site, our updated brand, and our rally cry.

We believe in building for all

Koddi powers solutions for both sellers and buyers within commerce media, meaning we focus on all aspects of the commerce media ecosystem. Our mission is to create optimal experiences and outcomes for all players involved. Here’s what that looks like:

For all networks 

Ideally, commerce media platforms shouldn’t work just for retail media: they should be flexible enough for any vertical within commerce media while still meeting the specific needs of each. This means commerce media technology that:

• Meets privacy standards of finance media
• Can handle unique schemas (that aren’t just product-based) for travel media 
• Is able to attribute in-store purchases for retail media
• Offers unique ad management experiences based on advertiser sophistication for delivery app media
• Enables OEMs and dealerships to advertise collaboratively in automotive media
• Works by default in any language, currency, or time zone in the world

We’ve invested years and many thousands of hours in building a highly performant platform that scales elegantly across verticals and provides the best possible experiences for every side of the market. At Koddi, commerce media for all verticals doesn’t mean one-size-fits-all: it’s about building a platform that is configurable for each individual network’s outcomes, while allowing all verticals to have the same strong tech they need.

Within commerce media networks, there are distinct levers to pull to ensure success. For example:

• Relevancy tailored to each business’s unique specifications 
• Access to new demand sources with previously untapped potential
• Integrated ad serving across differing channels and formats for better measurement and optimization 

We believe all of these capabilities need to work together out of the box. Every part of our platform is designed to be inherently capable and infinitely extendable. Getting this right means commerce media networks grow demand, increase efficiency, and maximize their opportunity while still maintaining control over their unique platform.

For all advertisers 

As sophisticated, high scale advertisers ourselves, our bar for demand side capabilities is high. When advertisers run campaigns on any platform powered by Koddi, whether through a commerce media network or across our own franchise or enterprise advertising platforms, we prioritize advertiser success, results, and their ability to differentiate. Regardless of advertiser experience, desired outcomes, or specific vertical, our platforms are designed to maximize their objectives.

Through enterprise-grade real-time reporting, AI-powered recommendations, advanced bidding and targeting capabilities, and expert support from our teams, Koddi puts impactful results at the forefront of advertising so that brands maximize every dollar spent.

For all consumers

Consumers on commerce media networks deserve a privacy-safe, relevant experience that incentivizes them to return to these platforms. Consumers can feel secure during their online experience if they know commerce media networks are respecting and safeguarding their data. And, through relevant experiences, consumers are always getting optimal promotions that help them make the best purchase decisions. In this way, ads aren’t overwhelming or frustrating, but helpful in finding the right item. Truly great commerce media experiences are additive.

For all commerce media in action

Our mission is more than a philosophy– it’s a daily practice, and it’s been part of our company history since our founding 12 years ago. That means we’ve established commerce media networks:

• Across verticals: Though Koddi initially launched within travel media, we’ve grown through grocery, retail, delivery apps, automotive companies, home services, and marketplaces, expanding throughout each unique commerce media network activation with their own feature sets and business goals. We put in the hard work to make our platform work elegantly for every vertical, and it was worth it.
• Across advertisers: From endemic to non-endemic, from online travel agencies to metasearch, from large enterprises to small mom-and-pop businesses, any advertiser can log in to a Koddi platform and see results. No matter their size, experience level, or goal, advertisers can achieve their business goals when running on Koddi platforms. As sophisticated advertisers ourselves, we know how critical lightning-fast access to super granular performance data is, and how smart advertisers and agencies can create real and lasting impact with fine-tuned levers to run differentiated campaigns.
• Across unique use cases: Some of our customers run a multi-network, multi-site, and multi-channel commerce media network; some just run one. We’ve launched everything from sponsored listings to innovative display units. Each targeting set looks entirely different from one commerce media network to another. In short– no two networks look alike. We built our platform to learn from the best, prioritizing both performance and configurability. 

And we’re just getting started. We plan to keep expanding and innovating into new industries, amongst new advertisers, and within new channels, year after year. 

For all commerce media visualized at Koddi

At the start of 2025, we underwent a brand refresh as a company. We wanted to ensure that our new design reflected our mission. Here’s how that came to life:

• Balancing priorities within the commerce media is showcased through our colors. Our brand palette reflects our desire for balance and harmony between all parties of the commerce media ecosystem. Light and dark backgrounds reflect the importance of simplicity, while also conveying tension and dynamism, reflective of the real-world applications and customer benefits. Our broad color palette signifies our desire for flexibility and customization within our programs for all verticals and all unique outcomes. 
• Our commitment to customization and adaptability for all commerce media is reflected in our plus icon. The icon functions dynamically within the brand identity, whether as a grid or as an icon, evolving where needed to showcase what’s most important.
• Our desire to empower commerce media players and adapt to their needs is showcased through our voice. Our voice will be visionary yet grounded, expert yet approachable, confident yet humble, and professional yet personal. In this way, we will speak directly to all commerce media personas in a way that resonates with their challenges and propels them to innovative solutions. 

Commerce media isn’t static—it evolves every day. From the very beginning, our promise has always been to get the experience right, together. Today, alongside our clients and partners, we’re pushing into new industries, unlocking new opportunities for advertisers, and pioneering innovative ad formats to ensure our partners remain ahead of the curve.

Our vision is clear: to create a commerce media ecosystem that’s equally powerful for networks, advertisers, and consumers. We’re proud to be building for all commerce media.