Today, Google rolled out a brand new mobile experience for their Property Promotion Ads (PPA) product. This visual experience first launched as a test in December 2021 for a small portion of traffic, and now Google is expanding the new treatment across global markets. This new experience will not only add to the number of PPA ad units but also...
In our Meet the Team series, we get to know different members of the Koddi team. Today, we get to hear from Jason Pratt, General Manager of Koddi Ads, as he discusses the advantages of the sponsored listings ad type from both the advertiser’s and consumer’s perspectives. Can you tell us about your background and what led you to your...
Across the globe, domestic travel is expected to be the first category to recover from COVID-19. While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy changes. One of the biggest questions remaining for travel marketers is, “How will consumer behavior change throughout the rest...
In our Meet the Team series, we get to know different members of the Koddi team through an informal interview. This time, I sat down with one of Koddi’s most experienced team members, Deep Kohli, Sr. Director of Client Services, to discuss our partnerships with the leading metasearch publishers and how we prioritize our clients’ goals and objectives. Tell us...
In our Meet the Team series, we get to know different members of the Koddi team through an informal Q&A session. This month, we sat down with one of Koddi’s newest executives, Carlisle Connally. As VP, Customer Success and Strategy, Carlisle leads and oversees Koddi’s efforts related to customer experience, specifically elevating the strategic value of Koddi services through the...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...